Devin Littlefield @devthemarketer

B2B Demand Gen Expert | Building the Next-Gen Marketing Firm | Outdoor Adventurer | Husband | CEO at @marketvantage marketvantage.com Burlington, VT Joined November 2011

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Devin Littlefield @devthemarketer

2 hours ago

Paying more for the intent feed doesn't get you to the account first. It gets you into a pricier auction against people holding the identical list.

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Devin Littlefield @devthemarketer

16 hours ago

@danielcberk Wait until you hit the stage were dinner runs right until bedtime 😅

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Devin Littlefield @devthemarketer

19 hours ago

Marketing debt is real debt. It doesn't show on a balance sheet, so nobody budgets to fix it until it's already expensive.

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Devin Littlefield @devthemarketer

22 hours ago

A meeting scheduler with a default meeting type set is the laziest, highest-leverage reporting fix there is. Tag it once at the link level and 80% of your meeting data cleans itself.

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Devin Littlefield @devthemarketer

a day ago

Sat in a session where an attendee did the net-new-versus-retention math on their own account, out loud, mid-talk. Watched the realization land three rows back. The scorecard was the whole problem.

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Devin Littlefield @devthemarketer

2 days ago

We're not becoming an AI company. We're a services business that refuses to do by hand what a system should do automatically. The AI is plumbing, not the product.

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Devin Littlefield @devthemarketer

2 days ago

Every platform is racing to a credit model at once. CRM, prospecting, enrichment, agents. Individually reasonable. Together, an unpredictable monthly bill you can't forecast or cap.

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Devin Littlefield @devthemarketer

2 days ago

'Did the AI ads work, Dad?' 'We spent twelve hundred dollars and got a lead-gen agency and a guy who wasn't even in B2B.'

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Devin Littlefield @devthemarketer

3 days ago

Bots outnumber humans on most B2B sites 10 to 1 now. If your site is only built for people to read, you're invisible to the thing your buyers actually ask about you.

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Devin Littlefield @devthemarketer

3 days ago

78% of ad spend now runs on automated bidding. Everyone handing the auction to the same algorithm, trained on the same signals, bidding up the same users at the same moment. Efficiency became synchronization.

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Devin Littlefield @devthemarketer

3 days ago

A client asked why a simple CRM fix took three weeks instead of three days. Honest answer: eighteen months of workarounds had piled up underneath it. Marketing debt is real debt. It just never shows on a balance sheet.

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Nick Abraham @NickAbraham12

4 days ago

marked "warm" in CRM

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Devin Littlefield @devthemarketer

4 days ago

Your account managers miss buying signals every week, buried in call recordings nobody re-listens to. Pipe those transcripts into your CRM and you'll find expansion revenue you already earned the right to.

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Devin Littlefield @devthemarketer

4 days ago

One of the biggest wins in a CRM cleanup is deleting contacts. Thousands of cold records nobody's touched, inflating the bill and burying the real buyers. Getting rid of them is the work, not a side effect.

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Devin Littlefield @devthemarketer

4 days ago

ABM optimized for intent signals that were questionable at best. ABR optimizes for revenue. Those sound like the same job. The gap between them is where most account-based programs quietly die.

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Devin Littlefield @devthemarketer

5 days ago

Most intent platforms pull from the same cooperatives. You get told 8 accounts are in-market this week. So do your three closest competitors. Same list, same week.

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Devin Littlefield @devthemarketer

5 days ago

You don't have a lead problem. You have a follow-up problem wearing a lead problem's costume.

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Devin Littlefield @devthemarketer

5 days ago

Return on investment has to survive the math. If the program costs six figures and moves revenue by low single-digit percent, it's not a growth engine. It's an expensive habit.