Mitch @benjaminprinter

@yegormethod @iblamejulius where’s my paper big man?

@chenzhangreal Open your DMs

You might be sitting on a $30K+ offer that you're currently selling for a fraction of that Without changing much about what you actually do We had a client who was already building media engines for info guys, building the content infrastructure, personal brands and distribution behind them Then he took the exact same expertise into politics and started closing politicians on $25K-$45K+ deals In Greek mythology, Prometheus stole fire from the gods and gave it to humans That's pretty much what you're doing when you take a capability that's already everywhere in your industry and bring it into a market where almost nobody has it Info guys have spent years obsessing over how to capture and monetize attention They've had to figure out how to turn one person into a media property, produce enough content to stay everywhere, build distribution around it, understand what gets watched and systematically turn that attention into money Politics has PR people, communications teams, campaign strategists, press relationships and all the traditional machinery you'd expect around a politician But attention is worth a fucking lot to a politician So the same media expertise our client had been selling to info guys could suddenly command $25K-$45K+ per deal And you can find this kind of pricing disconnect all over B2B Something everyone around you already knows how to do can be worth $30K+ to people in a completely different industry People spend their careers moving between the same companies, hiring from the same talent pools, going to the same conferences and learning from the same people So entire bodies of knowledge can get developed inside one industry without traveling very far outside of it And instead of trying to invent another offer from scratch, you can steal from all of that accumulated R&D Years of testing, millions spent figuring out what works, and thousands of operators iterating on the same problems Then you figure out who else should have it Obviously you can't just copy and paste the exact implementation A media engine built around some 22 yo ecom course seller in Miami can't be dropped unchanged onto a politician You're now dealing with a completely different audience, layers of approval, reputational risk and consequences for getting shit wrong The mechanics that made the original model work are what you steal Everything around it has to be rebuilt for the market you're bringing it into Now think about how many industries you've never even looked at Find the fire Then find the humans who still don't have it

We work privately with a small number of founders on offers, distribution, deal flow and growth DM “SOVEREIGN” if you want in

@youngrichgreek I’m dead serious, pretty sure whop or commas would be down to sponsor the event, and we could even set up our own internal betting system

@TheInfoLegend elite taste

We work privately with a small number of founders on offers, distribution, deal flow and growth DM “SOVEREIGN” if you want in

If you're an online marketer and almost everything you consume was made by other online marketers, you're studying people who studied people who studied the same fucking people you did Which is how you end up with thousands of monkeys selling slightly different versions of the same shit At some point you have to stop jerking off the same five guys everyone else follows and go study completely different industries Look at how racehorses are marketed The racing itself can be a tiny part of the money made around a horse Once a stallion has won enough, people can pay six figures just to breed a mare with him, and the best ones can do that more than 100 times a year His offspring can then sell at a premium before they've ever raced because buyers are buying the bloodline If they start winning too, the father's breeding price goes up again There are breeding rights, syndicates, auctions and entire businesses built around this shit Then you have boring industrial businesses selling the most basic products imaginable that have controlled their markets for decades through a handful of key relationships and distribution deals The same goes for casinos, funeral businesses, private islands, sperm banks, fertility clinics, citizenship by investment programs and engagement rings, all running on completely different models of acquisition, distribution, trust, status and retention Cults are probably top 3 for me Ignore the morality of it for the purpose of the analysis They're obviously fucked, but very few organizations have ever figured out how to package this many human needs into the same system, with some basically covering every level of Maslow's pyramid At the physiological level, even sex gets covered because cults tend to facilitate relationships between members, giving you a dating pool where everyone already shares the same beliefs, community and social circle Then comes safety, which can mean housing, money when you're struggling, people around you when shit goes wrong, and a set of rules that removes a huge amount of uncertainty from your life Belonging is pretty obvious when your friends, family, social life, weekly activities and entire community can all end up concentrated in the same place Esteem gets built through internal hierarchy, recognition, responsibility, proximity to leadership and whatever signals that particular group uses to define a "good" member Then self actualization gets absorbed into the ideology itself The organization gives you the mission, tells you what your life is for, gives you a path to progress along and defines what reaching the highest version of yourself is supposed to mean So you end up with something that can touch all five layers of the pyramid at once, while also controlling a meaningful percentage of the person's social environment Leaving can mean losing your partner, friends, community, routines, status and the entire belief system you've spent years building your life around Some of these organizations are absolute cash machines Jehovah's Witnesses spent more than a century accumulating real estate in Brooklyn alone, then sold 37 properties between 2004 and 2018, with estimates putting the combined sales at around $2B You have millions of people spreading the message for free, recruiting new members, repeating the same rituals and using the same language, with internal status systems that reward certain behaviors, physical infrastructure everywhere, and relationships that make the network harder to leave as it grows These organizations have managed to make themselves part of where people live, who they marry, who their friends are, what they do every week, what they believe and what they spend their money on There is more marketing to learn from figuring out how a bunch of door to door preachers ended up owning billions of dollars worth of Brooklyn real estate than from watching another monkey explain how he structures his VSL

@yourealazyfvck Finland is goated

The most valuable mf in any market is the guy who can smell a deal before every single competitor around him By the time an opportunity becomes public knowledge a lot of the economic advantage has already disappeared The buyer has spoken to people, formed an opinion about what they need and probably allowed someone else to influence how the problem is framed You can still win the deal, but you're entering after the game has already solidified the players A lot of consultants massively underestimate how much money is made simply by knowing when money is about to move Because almost every meaningful transaction has a specific period where the conditions for it exist before the transaction itself does An acquisition mandate might start with an owner becoming tired of running the company and is actively thinking whether it’s the right time exit or not Nobody has announced anything yet and there isn’t an "intent signal" that an agent could produce But something has clearly changed, and the closer you get to that moment, the less competition you're dealing with, which gives you more ability to influence what happens next When you enter three months earlier, you gain the ability to become part of the process that determines what they eventually decide to buy, which becomes a completely different commercial position It's also one of the reasons relationships are worth so much more than people realize People tend to describe a network as a group of people who can make introductions, but a majority of the time the introduction is downstream of the real advantage If an owner mentions over dinner that he's getting tired of running the company, the conversation wouldn’t necessarily have an opportunity you can close the next day But it’s the exact moment opportunities like this begin in the first place By the time the owner places an advisor, the private information has turned into a market, which then ultimately attracts competition It’s effectively what a lot of highly valuable intermediaries are paid for A solid investment banker knows which businesses might be sold long before they're formally for sale, and his service might be great but his position inside the flow of information is what makes them valuable as fuck They constantly find themselves close to transactions while those transactions are still taking shape, and once you understand this you begin to realize why there’s a handful of consultants that seem like they consistently print without doing anything complicated Purely because they're positioned close enough to the market that they see it forming before everybody else does When you're early you have time to understand what is actually happening, build trust with the people involved and influence how the opportunity eventually gets structured If you're consistently in the room while companies are deciding whether to sell, raise, acquire, replace something, expand somewhere or deploy capital You have dramatically more ways to make money than the guy who discovers the same opportunity after somebody posts about it online You can advise it, originate the other side of it or even bring somebody else into it and take economics And if you're valuable enough, you can secure a percentage of the upside rather than collecting a consulting fee on its own

@youngrichgreek For once, I agree with you

@youngrichgreek @yegormethod 🤣🤣

@youngrichgreek

@scalewebinars very true but at the same time if you only recycle what's already proven, you can only ever be behind whoever is creating the winners you're swiping

Black and white claims only work when you're marketing to monkeys Sophisticated buyers have enough experience to immediately see all the missing variables and conditions behind whatever absolute statement you're making, so it just makes you sound like you don't understand the subject deeply enough

@yourealazyfvck

@vincent_alonzi @CWeb2fou