IAB Tech Lab @IABTechLab
IABTechLab is a global nonprofit consortium engaging a member community to develop foundational tech & standards for growth/trust in the digital media ecosystem iabtechlab.com New York, NY Joined September 2014-
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#IABTechLab’s finalized Podcast Measurement Guidelines v2.3 bring greater clarity to how downloads, audiences, and ad delivery are measured across audio and video podcasts while reinforcing that a download is not the same as a confirmed play. Learn more: okt.to/EJuNSG
#IABTechLab’s Senior Director of Data and Privacy, Rowena Lam, and Trusted Server Architect Jason Evans kick off Trusted Server Developer Day! We’re ready for testing and excited to show publishers how they can start implementing Trusted Server today.
On Thursday, we'll be hosting a free webinar on AAMP 3.0 and OpenProposal. Matthew Jacobs, our new Head of Agentic Technologies, will lead the session, exploring the value of OpenProposal and presenting a live demo. Register today at: okt.to/Wl4hiJ
ICYMI: Yesterday we announced that AAMP 3.0 with OpenProposal was released for public comment until October 22, extending AAMP into the RFP/Brief workflow: okt.to/G5uiZL We look forward to collaborating with IAB Australia on their upcoming AAMP pilot.
Next week, @rowena Lam and architect Jason Evans will be going deep into what it takes to go server-side and install Trusted Server. This half day session in NYC is free for Tech Lab Members, but space is limited. Sign up today: okt.to/E8lHuM #publishers
After a full week at DMEXCO, our COO @shails is heading to Lisbon to join IAB Portugal at their Digital Horizons event. He'll be discussing AAMP, Streaming, and Trusted Server, so you won't want to miss his session, or the chance to discuss all things #AgenticAdvertising.
Our CEO, @Anthony Katsur, has some recommendations on how to get the most out of agentic AI in advertising. Check them out in @adexchanger okt.to/vYHeCB #agenticAdvertising #agentic #standards #aamp
Today we launched AAMP 3.0 with OpenProposal to extend this #AgenticAdvertising framework into the RFP workflow. Learn why we see significant value in bringing #Agentic technology to this part of the campaign process: okt.to/nmif6S
Are you headed to DMEXCO? So are Tech Lab's Anthony Katsur and @shails! They’ll be talking all things agentic during a keynote on the Tech Stage and a masterclass on Sept. 24. Track them down, and they’ll be happy to discuss AAMP and #AgenticAdvertising with you!
Following the release of AAMP 3.0 and OpenProposal this morning, Tech Lab's new Head of Agentic Technologies Matthew Jacobs, explains how the industry can benefit from Agentic Advertising. okt.to/IhxNPC
This morning, we released AAMP 3.0 with OpenProposal, extending the AAMP framework to the RFP stage of the digital workflow. This specification is open for public comment until Oct 22. We're looking forward to your feedback production #agenticadvertising okt.to/n3YcTX
This Tuesday and Wednesday, Brad Pipkin and Jill Wittkopp, our CTV and Measurement product leads, will speak at the CIMM Summit in NYC. If you have questions about Ad Formats, Live Events, or the OM SDK, they’re the people to talk to at the event! #ctv #streaming #measurement
In 3 weeks, @rowena Lam will host a Privacy Tech Workshop at Humanmade in San Francisco, covering everything you need to know about digital advertising and identity. Space is limited, so sign up your team today: okt.to/5eT7Zx
Tomorrow at @BVDW's Online Ad Summit, our CEO, Anthony Katsur, will explain the importance of developing and advancing standards in #AgenticAdvertising. You won't want to miss this presentation, where all your AAMP questions will be answered.
Next week in Europe, our CEO @Anthony Katsur will be talking about #AgenticAdvertising at @prebid.org DevCon, in Cologne, on September 22. He'll be joined by our COO, @shailley Singh Both will be happy to connect and discuss all things agentic with you.
Do we need to revisit ads.txt and sellers.json for the era of #AgenticAdvertising? @hillary Slattery believes that fully utilizing the existing supply chain specifications will meet all these use cases. Read her perspective and learn what you need to do: okt.to/84NCcq
We’re adding new speakers every week to our International Summit, “Welcome to the Agentic Web.” You’ll learn what’s coming in AAMP, see live demos, and discover how LLMs affect publisher revenue. You have just 10 days to secure early-bird pricing: okt.to/9c5zmd
If you're attending IAB Mena's "AI AdTech and Me" event on Sept 21, be sure to catch our COO @shails. He'll be talking about #AgenticAdvertising, the standards supporting CTV's evolution, Trusted Server and what these innovations mean for your business.
CTV has moved beyond experimentation. Now comes the work: scalable formats, stronger signals, reliable measurement, and repeatable execution. Join us at “I Want My CTV” in NYC on Nov. 12 to hear from the experts. Register now for early-bird pricing: okt.to/4uK5Oo
As a companion to the release of the Programmatic Standard Practices, we’re sharing a Member Perspective from InMarket on why schain validation deserves your attention and helps create a healthy digital ecosystem for everyone. Check it out: okt.to/olkhnT
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