Ad Tech Explained @AdTechExplained
Explainers on the latest technologies in advertising from the team @marketecturetv. Subscribe to the newsletter (link below). Primary author: @TreyTitone. adtechexplained.com New York, NY Joined August 2019-
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Pod bidding is streamlining video ad auctions, cutting QPS, and boosting efficiency for DSPs. Here’s why more platforms are adopting the standard. adtechexplained.com/p/pod-bidding-…
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Can Transaction ID become the missing piece for cleaner CTV supply paths? Ad Tech Explained explores how it helps DSPs identify duplicate inventory, improve supply path optimization, and why challenges like metadata enrichment and inventory sharing are slowing broader adoption.
Fox’s $22B acquisition of Roku is all about scale, identity, and data—not content. Here’s why the platform’s distribution-first strategy matters for CTV. Read the full explainer. adtechexplained.com/p/roku-chose-d…
Why is show-level data so hard to access in CTV ad buying? We break down the CTV data gap—and how new solutions bring clarity to programmatic TV. adtechexplained.com/p/the-ctv-data…
'Agentic' advertising spend could flow from buyers to publishers through two main pathways. We discuss both in our latest Ad Tech Explained. adtechexplained.com/p/following-th…
Trey Titone breaks down how proximity, intentional skill expansion, and public sharing shaped his 15-year ad tech career. Worth a read. adtechexplained.com/p/how-i-actual…
This week's newsletter: adtechexplained.com/p/why-openai-n…
Less than a month after launching ads, ChatGPT has tapped Criteo as its first ad tech partner and may add The Trade Desk. The move shows OpenAI favoring partnerships to scale revenue and reduce risk for now, though an in house ads platform seems inevitable.
This week's newsletter: adtechexplained.com/p/forecasting-…
Programmatic advertising is built upon standardization. But until recently, there was no standard for communicating live event information before an event occurred — until the Forecasting API. Here’s what you need to know. Read more below 👇
This week's newsletter: adtechexplained.com/p/the-open-gar…
Marketers are stretched in more directions than ever, and relying on a single platform or closed ecosystem is a strategic risk. The Open Garden Framework offers a better path. Ad Tech Explained and AI Digital break down what it is, why it matters, and how brands apply it.
This week's newsletter: adtechexplained.com/p/the-modern-p…
The Ad Tech Explained team developed this explainer, in partnership with @TritonDigital , to explore the current state of podcasting and what advertisers need to know about making the most of these high-value audiences. Read more below 👇
This week's newsletter: adtechexplained.com/p/how-i-create…
Started in ad tech sales, but the real pull was the tech. I stopped waiting for the perfect title and focused on learning fast, being useful, and proving value through results. Read more below 👇
Read more in the latest Ad Tech Explained, sponsored by @Experian Marketing Services: adtechexplained.com/p/programmatic…
Programmatic buying is tougher as signals fragment and privacy tightens. Programmatic curation pairs privacy-safe data with quality inventory in curated deals, reducing waste, boosting performance, and keeping control without relying on cookies or legacy targeting.
This week's newsletter: adtechexplained.com/p/ai-powered-p…
AI is reshaping the open web, but it doesn’t have to hollow it out. In our latest Ad Tech Explained with Mula, we break down how AI-powered publishing helps publishers boost revenue, extend content life, and modernize monetization without extra editorial work. Read more below👇
AdTechGod @AdtechGod
22K Followers 3K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod®️ Founder: @theadforum @adtechgodpod CMO at @marketectureTV
Ari Paparo @aripap
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The Last Party Cookie... @humanpropensity
6K Followers 5K Following Adtech discussion both serious and sarcastic. Not actually a meme account.
Paul Bannister @pbannist
8K Followers 504 Following @WeAreRaptive CSO and co-founder. Talk about digital advertising, privacy, adtech, and occasionally video games. Views are mine.
Myles Younger 💡 @Myles_Younger
4K Followers 923 Following CGO @UofDigital. Fmr @MeetTheMonks @S4Capital @MightyHive. Built @CannedBanners DCO platform. Read https://t.co/OIm9bBPSrd for the latest.
Alex Cone @alextcone
4K Followers 966 Following I like to read history and travel. I work on web ecosystem product for Chrome. Opinions are my own.
Aram Zucker-Scharff |... @Chronotope
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Ryan Barwick @Ryanbarwick
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shoshana wodinsky (sh... @swodinsky
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Dr. Fou - FouAnalytic... @acfou
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Scott Messer @Scrilla100
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Lou Paskalis 🇺🇦... @LouPas
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Lara O'Reilly @larakiara
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Jon Walsh @walshjonwalsh
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Jared R Smith @jaredrileysmith
1K Followers 1K Following Analytics Engineering Lead | JavaScript Copy/Paste Expert
Ben Guez @bennyguez
1K Followers 693 Following I like tweeting about #adtech #advertising #marketing & #tech | Sales @kevelapi | Former @tigers & @brewers
Vinny Rinaldi @vinny_rinaldi3
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Boost Rava @boost_rava
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Jerem Hemmert @Jerem_Hemmert
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G. Fazzalari @gabriellegf001
14 Followers 143 Following Fan of sports, media, & things that shouldn’t be this entertaining
Billy D. Aldea-Martin... @aldeamartinez
27K Followers 6K Following Global Director, Analytics + AI SaaS @piano_io, category leaders: Media & Travel Advisor | Board Director | Student | Judge | @startupchile, @blackambitionpz
Adam Wise @DAdamWise
12K Followers 5K Following CIO @nminsights, @theaapc 40u40 class of ‘22, Agency Advisory Board @samba_tv proud father, tennis lover and data geek
Daniel Farina @DanielF48506140
1 Followers 49 Following
Chayapol Yaiying @ChayapolYaiying
198 Followers 7K Following
Chevan Nanayakkara @itsChevan
19 Followers 97 Following Creator of Opportunity Economics: empowering you to rebuild capitalism for opportunity and a stronger democratic, pluralistic constitutional republic +Tech+AI
Taylor Britsch @taylorbtexas
522 Followers 3K Following Northwestern University '08 Bachelor of Arts Weinberg College of Arts and Sciences Dallas Baptist University '19 M.Ed.
中川 勝己成｜�... @kz_nakagawa
4 Followers 109 Following 「代理店に任せているが、広告の効果が不透明」を解決します。 Google/Meta広告の運用代行 × マーケ人材BPO（マーケギルド）｜事業会社にも、広告代理店にも ━━━━━━━ 広告運用と人材提供の両輪｜累計運用額約7億円｜支援実績100社 広告費のムダと、広告×AIの話を毎日発信 ご相談は下記リンクから👇
Scott Carlin @scottpcarlin
330 Followers 631 Following
Feedbacc Studios @0xfeedbacc
596 Followers 3K Following Indie - Software - Video Games - Comics - Doodles
LBFM @LBFM803
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Todd Randak @toddran
47 Followers 120 Following
Learning Something @KnowingHowToAct
2 Followers 12 Following
Harps @HK080990
2 Followers 125 Following
John K @jbk5544
9 Followers 309 Following
Research @Researchweb123
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Garth Nosmer @AdamGRemson
1 Followers 15 Following
AdConnectX @AdConnectX
0 Followers 16 Following Building the technology behind modern digital advertising. Custom AdTech solutions for DSPs, SSPs, RTB, ad exchanges, CTV, analytics & more.
Michelle Schlunz @MichelleSchlunz
1 Followers 39 Following
Eriton Mainardes @elmainardes
4 Followers 91 Following PhD Candidate of Business (Marketing and Consumer Behavior) at PUCPR, Brazil. Focus studies in moral authority, legitimacy, brand activism, social influence.
VJ @eclecticV
4K Followers 1K Following Building MediaContext; deep publisher intelligence for adtech sellers. (And yes—it’s “agentic”.)
Drew Jackson @DrewJackson10
185 Followers 453 Following Founder @streetmetrics. Measurement for the real world.
PubHash @PubHashHQ
0 Followers 16 Following Building the future of publisher monetization. AI-powered AdTech | PubShield™ | phID™ | Premium Publishers | Programmatic Advertising.
Ad360 Media @Ad360MediaTech
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Felipe de Leon @felipedeleon
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Soufian Aboulfaouz @soufian_1971
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Josh Chandley @JoshChandley16
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AdTechBuilder @AdTechBuilder
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billy_walsh_16 @Luffy_TTP
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Faragovic @faragovicx
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Jaladheer Tummala @Jaladheer
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киксель пва... @PixelQuasar_
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Will Carroll @krlp_wc
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Kenny1984 @Kenny1984251746
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AdTechGod @AdtechGod
22K Followers 3K Following The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners. AdTechGod®️ Founder: @theadforum @adtechgodpod CMO at @marketectureTV
Eric Seufert @eric_seufert
49K Followers 2K Following Analyst, Mobile Dev Memo: https://t.co/EcloLcVMs4 | Author, Freemium Economics (Elsevier) | Theseus: https://t.co/auGL646RuR. Per commercium virtus.
Ari Paparo @aripap
28K Followers 4K Following Ad Tech influencer, @marketecturetv Author: Yield. How Google bought, built, and Bullied Its Way to Advertising Dominance https://t.co/tmvieZIMsl
Terence Kawaja @tkawaja
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The Last Party Cookie... @humanpropensity
6K Followers 5K Following Adtech discussion both serious and sarcastic. Not actually a meme account.
Paul Bannister @pbannist
8K Followers 504 Following @WeAreRaptive CSO and co-founder. Talk about digital advertising, privacy, adtech, and occasionally video games. Views are mine.
Myles Younger 💡 @Myles_Younger
4K Followers 923 Following CGO @UofDigital. Fmr @MeetTheMonks @S4Capital @MightyHive. Built @CannedBanners DCO platform. Read https://t.co/OIm9bBPSrd for the latest.
Alex Cone @alextcone
4K Followers 966 Following I like to read history and travel. I work on web ecosystem product for Chrome. Opinions are my own.
Ryan Barwick @Ryanbarwick
6K Followers 6K Following Deals reporter @axios @axiospro Signal and DMs always open.
shoshana wodinsky (sh... @swodinsky
21K Followers 8K Following frmr fed // views are my own, but that keyboard sure isn’t
Brian Morrissey @bmorrissey
43K Followers 3K Following Writing about sustainable modern media businesses at The Rebooting.
Antonio García Mart�... @antoniogm
229K Followers 17K Following Director, @base growth. Founder @spindl_xyz (acq. @coinbase). Wrote bestseller 'Chaos Monkeys'. גם זה יעבור 🇺🇸🇪🇸
Mike Shields @digitalshields
19K Followers 750 Following Founder of Shields Strategic Consulting. Host of Next in Media https://t.co/ltVcyWvJMz co-founder https://t.co/8TwQSUpyKB, former @BusinessInsider, @WSJ, @Digiday, @Adweek
Scott Messer @Scrilla100
2K Followers 1K Following The AdTech Therapist™ - Monetizing and running digital media orgs. All things deals, data🍪, SEO, M&A, programmatic and TPS reports. Always learning.
Lou Paskalis 🇺🇦... @LouPas
28K Followers 11K Following I primarily post on LinkedIn. l help marketers connect their efforts to the enterprise growth agenda and tech companies hone their narratives. #F1 fan!
Lara O'Reilly @larakiara
20K Followers 8K Following Journalist @businessinsider covering advertising companies and tech companies that sell ads. DM me for my Signal/Telegram
Jack Neff @jackneff
5K Followers 3K Following Views here are my own, except for retweets and sarcasm. I have no NFTs to sell you.
Bill Wise @billwise
21K Followers 792 Following Co-founder & CEO of Mediaocean. Father of 5. Powered by Martini’s🍸 Building ad tech by day, negotiating bedtime by night. #FinsUp🐬#WiseWords
Wes Fishlock @Wesley_Snipe5
230 Followers 498 Following Director, Client Success @magnite | Elevate Your Frequency
Bryce York @meetbryce
2K Followers 1K Following AI Product Executive & Builder • 10+ yrs AI/ML • ex-Eng • Zero→one B2B • Advisor/Writer/Speaker
Phil Stocker @Lamaison40
438 Followers 718 Following Brit living in Seattle , Husband/Father of 2 boys, AdTech & MarTech Geek, terrible sense of humor! Work: Snowflake. X - Yahoo DSP, MSFT, Adobe.
Bridget Chang @bridgetchang
270 Followers 775 Following Bay Area-bred UCLA alumnus and die-hard Bruin.
Collin Slattery @CJSlattery
8K Followers 1K Following Founder at @taikundigital. Building the best performance marketing agency in the world. Sharing lessons from spending $100mm+ per year.
Jeff Ellin @boopfm523
240 Followers 144 Following Kidney Cancer, Mesothelioma & Melanoma; Primary Adrenal Insufficiency; 12x marathon/1x Ultra; Ad-com/Videology/FreeWheel; Redskins; Os; Arsenal; Caps; Wiz;Terps
Ben Guez @bennyguez
1K Followers 693 Following I like tweeting about #adtech #advertising #marketing & #tech | Sales @kevelapi | Former @tigers & @brewers
Moe Chughtai @Moe_rants
1K Followers 662 Following Global Vice President, Strategy & Partnerships @ MiQ | Views are my own.
Michael Bishop @BishPlsOk
1K Followers 813 Following CTO/Co-Founder @ https://t.co/gu6mD9Sc01; Hypertext Scribe; Statistically Anomalous; Cognitively Distorted; Autopoietic Mythodynamicist; Adtech Practitioner
AdTechRadar @adtechradar
1K Followers 501 Following We believe in adtech. News + views on the industry. Send tips + news to [email protected].
Andrew Woods @Andrew_M_Woods
225 Followers 846 Following Legal @Pubmatic. Ex-Twitter, Ex-Turn. Dad of the Year 5 of last 7 years. Funnier than given credit for.
judy shapiro @judyshapiro
5K Followers 933 Following CEO/Cofounder of Trust Web, engageSimply, Topic Intelligence. Journalist for ethical adtech. "The highest form of wisdom is kindness" (Talmud - Berakhot 17a).
Angelina Eng @angelinaeng
1K Followers 619 Following Advertising • Media • Measurement • AI | Executive Advisor | Publisher of Angie’s Gazette
Erez 🇺🇸 #MakeTa... @elevin11
2K Followers 3K Following AdTech, Tech Tech, Forward Party, Electoral Reforms (Ranked Choice Voting, Open Primaries) I ❤️ civil discourse, ≠ endorsements.
Matthew Rance @RanceMatt
237 Followers 410 Following Data, Privacy & Technology. Head of Commercial Data & Analytics at Immediate Media
Chris Milano @cmilano09
390 Followers 1K Following dad x2. working on supply @ Assembly. passionate about AdTech, vibe coding, and bitcoin.
Neelan Nair @neelannair
698 Followers 805 Following Product Manager. Solutions Engineer. @magnite 🇴🇲 🇮🇳 🏴 🏴 🗽🪡🌆 (views are my own)
Olivia Kory @oliviaakory
6K Followers 1K Following chief marketing + strategy officer @ https://t.co/atqQTjlW6L - the incrementality OS. Former growth lead @netflix @sonos @tubemogul (acq by adobe)
cadi jones @cadielisejones
2K Followers 933 Following SVP EMEA for Index Exchange. Mostly here for the AdTech chat and the cat videos. All views are my own.
Steven Liss @This_Liss
1K Followers 757 Following 2x founder. Serve the ads you want to see in the world. CEO @ https://t.co/VYSTlTptmC 📍NYC
Trishla Ostwal @trishlaostwal
3K Followers 2K Following covering AI for @adweek • DM me off-the-record • Signal: @ trishla.07 (no pitches) • @ColumbiaJourn alum
Nick Hugh @nickhugh75
1K Followers 420 Following Former Chief Executive Officer of Telegraph Media Group. Board member of Childline. Avid lover of all things football and technology related. Views my own.
Karsten Weide @KarstenW
3K Followers 994 Following AdTech consultant. Drive demand by making complex products easier to understand for buyers - and easier for sales teams to sell. Advisory, GTM, custom research.
Chris Vanderhook @cvanderhook
924 Followers 423 Following Co-Founder & COO @ Viant. Co-Founder @ XUMO. Steward of Myspace. Family & Baseball for fun.
cap’n qps @crankthatQPS
379 Followers 501 Following
Nigel Clarkson @NigelPClarkson
4K Followers 3K Following Programmatic advertising global lead. Digital, mobile, data, OOH, CTV, marketing, sales, ads & content.
Greg Stuart @gregstuart
3K Followers 2K Following Global CEO @MMAGlobal | #ShapetheFuture of #Marketing | Transformational #Leadership | #Speaker | Board Member
Damian Fowler @fowlerdf
717 Followers 2K Following Senior Editor @TheTradeDesk; Author of FallingThroughClouds (@StMartinsPress); Contributing writer to @bbc_worklife @guardian @VanityFair
Jonathan Moffie @JonathanMoffie
1K Followers 2K Following https://t.co/GPXuMyCmjg | Agentic CTV Platform acquired by Magnite (Opinions are my own)
Martin Delaney @punkworksco
3K Followers 615 Following Founder @ PUNKworks. https://t.co/xjJoTJ6hxU 🤘
Eric Tilbury - Progra... @EricTilbury_RTB
2K Followers 936 Following Adtech hipster and enthusiast. Vice President Programmatic Ops and Solutions Engineering at Inuvo. Views are my own.
Johnathan Barnes @JohnathanBarnes
723 Followers 377 Following Adtech junkie... data, stamping out bad quality traffic/IVT, and programmatic is my wheelhouse. Sports/Finance/Political hobbyist.
Vince Niou @The_OxKing
351 Followers 2K Following Founder @ Skeleton Key. Washed-up meathead. Mega-geek of many trades. Bay Area sports fan.
Marketecture @marketecturetv
3K Followers 98 Following A different kind of B2B media company. We cover the advertising and marketing industries like no other, with insights, personalities and fun.
Vlad Chubakov (@Progr... @101Programmatic
2K Followers 169 Following Exploring the world of #programmatic advertising
SHaiLLEY (he/his high... @shails
1K Followers 1K Following COO @iabtechlab trying to make advertising a pleasant experience for consumers, brands, publishers and everyone in between(he/his greatness)
U of Digital @UofDigital
2K Followers 1K Following Making digital marketing a better industry through credible, digestible and applicable education.
Mark Webster @MarkAtOneSSP
348 Followers 672 Following 📺 CTV & FAST Monetization 🚀 100% Ad Fill - High CPM payout 💰 Helping broadcasters & content owners stop leaving money on the table
Lewis J. Abbey @LewisAbbey
678 Followers 305 Following Product Manager at @Samba_TV. Formerly Verizon Media (AOL, Millennial Media). Opinions are my own. New Music Friday @Spotify playlist below.
The Advertising Forum @theadforum
183 Followers 57 Following The Advertising Forum was created to address advertising topics and foster innovation by bringing together industry thought leaders.
Lauren Wetzel @LaurenFWetzel
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