Common Thread Collective @CommnThreadCo

100 creators posting about your TikTok Shop launch at the same time hits differently than 100 posting whenever they get around to it. We call it a blitz launch: Seed affiliates early, get them ready, then concentrate the content around one launch moment.

Wait, is this a hot take? Your best TikTok Shop affiliate is probably worth more attention than your next 100 average affiliates. You need volume to find the people who can really move the needle. Once you find them, that’s where we'd spend the energy: helping them make better content, building a stronger relationship, and keeping your brand high on their list. Great affiliates have options. So give them a reason to keep choosing you.

The support we’ve been getting since our announcement that TBAR Partners got acquired by @CommnThreadCo has been so incredible Alex and I hated the admin work of running an agency the invoicing, contracts, payroll, etc… It got to a point where it was too much and Alex and I wanted to focus on what we do best which is provide a great service scaling brands on TikTok Shop. Joining forces allowed us to not only do that but also have access to proprietary software, resourcing for finding top talent, and the best part is getting to learn from some of the best leaders like @TaylorHoliday If you’re deep in tiktok shop and looking to join one of the fastest growing TikTok agencies working with some of the biggest brands on the platform, let’s chat I guarantee we will pay more than your current position! Also if you’re a brand looking to scale on TikTok shop let’s chat

How much is TikTok Shop actually worth to your business? That number probably isn’t sitting inside TikTok Shop. Demand can show up on your site, Amazon, or retail, while creator content drives Meta. Measuring that halo is the hard part. Otherwise, you’re only seeing part of the economics.

Proof that @TaylorHoliday, @alexrudolphh, and @TylerBrechbiel made it out of the group chat And onto the stage at Commerce Roundtable 🎤 Where we got to share more about what CTC can now do in TikTok Shop P.S., Any Commerce Roundtable photos hiding in your camera roll? Asking for our marketing team...

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The top 10 affiliates can drive 90% of TikTok Shop revenue. The work is finding them early, keeping them engaged, and getting their strongest content into GMV Max. @itslukeaustin, @TylerBrechbiel, and @alexrudolphh unpack it in the latest episode of The Ecommerce Playbook. Watch the episode 👇 commonthreadco.com/blogs/ecommerc…

An acquisition announcement from the @CommerceRound stage is a pretty good way to spend a Monday. @TaylorHoliday shared the TBAR news with @alexrudolphh and @TylerBrechbiel in the room. TikTok Shop has to connect to creative, media, and financial planning. That’s why we did it. 😎

Today is the most exciting day of my life I get to finally announce to everyone that TBAR Partners has been acquired by @CommnThreadCo @alexrudolphh and I started TBAR partners thinking it would just be a side hustle to make some extra money while in college playing baseball but oh has it been so much more than that. Very quickly we realized we had something when I made a LinkedIn post the day of starting the agency about how we would scale David protein on TikTok shop and it instantly blew up and booked our calendars out for weeks. We landed our 1st clients and got great case studies with those brands and from there we never looked back. We could have never imagined this happening when we started 15 months ago but we have grown and learned so much in this time. I’m so grateful for what has been entrusted to us from our 25 person team to our 40+ clients we get to serve daily, and I’m just in awe of what TBAR has become as it’s much bigger than just Alex and I. That is why this partnership with @common thread collective was so clear for us because it not only allowed our entire team to be apart of something so much than what Alex and I could do alone but it also allows Alex and I to focus on TikTok shop which is what we love doing and are best at! We have made a name for ourselves as one of the Top TikTok shop agencies in the space and it’s only going to be more clear to everyone TBAR is the best at TikTok shop as we now have - Better resourcing to hire the best talent and operationalize - TikTok shop live management services - Proprietary software for halo effect and TikTok content to Meta ad campaigns in a single click I’m fired up for this next chapter of TBAR Partners and excited to build with CTC who’s known to be one of the biggest most respected agencies in the entire space and get to learn from some of the best leaders like @TaylorHoliday , @itslukeaustin and the rest of their team. I can’t express enough my gratitude for this opportunity and still in awe of what this has become because TBAR was not built by my own hands but by Gods hand over everything since the beginning “But seek first the kingdom of God and his righteousness, and all these things will be added to you.” Matthew 6:33

@alexrudolphh @TylerBrechbiel More on the acquisition here: commonthreadco.com/blogs/coachs-c…

West Coast, here’s your pre-lunch scoop. East Coast, grab your afternoon tea. We’ve got acquisition news. TBAR Partners is officially part of CTC, expanding our TikTok Shop services. 🎉 Founders @alexrudolphh and @TylerBrechbiel have built a team that’s scaled 40+ brands and manages over $5M in monthly GMV. They’ve worked with Grüns, Vita Coco, Ridge, and HexClad, recruiting creators and building affiliate relationships that help products sell. We’re backing that experience with CTC’s data, software, and financial planning so decisions about creators, content, and ad spend stay connected to each client’s overall profit. Please join us in welcoming Alex, Tyler, and their team to CTC!

I’m too old for Tik Tok. But old enough to recognize when our industry is experience a permanent change in how brands are built. That’s why I am excited to announce CTCs first acquisition since our partnership with Acacia. TBAR partners is now an official part of the collective. The agency that built the Tik Tok shops playbook for brands like: Gruns, Ridge, HexClad, David Protein, Vitacoco, Create and more. @TylerBrechbiel and @alexrudolphh are everything you could want in a team leading this channel. All the way down to the broccoli hair. Together we are going to be able to reimagine how brands approach building their digital enterprise around one cohesive plan and measurement system to drive predictable profitable growth everywhere they sell. And while the 21 year old version of me they created for the announcement graphic doesn’t exist, our powers compliment each other in ways that will benefit brands tremendously. The new world is built around a single strategy tying together your entire Digital Enterprise. No silos. No competing internal teams. One unified plan for profit.

There’s still a lot of calendar between now and BFCM. Find a moment your customers already care about, build a reason for your brand to participate, then support it with the offer, creative, landing page, and media. You don’t need to spend the next several weeks waiting for November.

You already know what Q4 looks like if everything goes according to plan. You should also know what happens to contribution margin when revenue misses by 15%, how much room you have if efficiency softens, and which decisions change first. September is the time to work that out. commonthreadco.com/pages/before-y…

International creative testing just got a lot less complicated. AI Video Dubbing is now live in Google Ads Asset Studio, giving ecommerce teams a way to test new languages and markets without producing a new video for every one. That opens up a lot more room to experiment. Here’s what changed and how we’d use it → commonthreadco.com/blogs/coachs-c…

Your active customer file can give you an early read on BFCM. In CTC’s data, brands that grew it by more than 10% had a 77% chance of beating the prior year’s BFCM, with median growth of 40%. There’s still time in September to influence where that number lands.

This type of access and projection / realized revenue per email push is partially why im stoked to be back at CTC Just sooo much access to campaigns, niches, brands tests that it's impossible not to find stuff that works universally.

Waiting for BFCM to push harder can feel like the safe move. But the customers you acquire now have the next 30–60 days to buy again, right as you enter the biggest shopping period of the year. That changes the math on what you can afford to spend today. @itslukeaustin breaks down how to think through it on the latest Ecommerce Playbook: youtube.com/watch?v=jvfgMK…

FINAL CALL: We are officially 4 days from Commerce Roundtable San Diego! 4 days before you get to network and connect IRL with folks you’ve been talking on the internet with! On Sept 21-22, we're bringing together 750 people to nerd out together about all things DTC and ecommerce. People are traveling all around the world (literally) for: - 2 Days of actionable content via educational keynotes by 18 amazing speakers who are in the trenches led by @iamshackelford - A unique experience right on the water, the entire day , designed for networking and learning - The BEST (hands down, guaranteed) food that you can have as much as you want! - $220,000 of on stage giveways happening all day every day (F1 Trip, Hawaii vacations, Apple products, Pizza Ovens, Caraway, iRestore, Meta Glasses and much more) - A constant stream of snacks, coffee, tea and drinks - A live DJ set by our very own DTC Founder DJ with open bar (alcoholic and alternative) + sunset vibes - Plenty of afterparties hosted by our amazing sponsors (dinners, happy hours, experiences, etc) all 3 nights Who are these amazing speakers? Here's who's coming to share education led, tactical, practical, real examples and how to frameworks: Christian Toetzke, HYROX @ezrafirestone, oVertone @TaylorHoliday, Common Thread Collective Evin Catlett, Skull Candy @jordanmenard, Gravity AI Eric Venn-Watson, MD, Seraphina Therapeutics @ChereneAubert, Growth Capital Abdurahim Shodmonov, Primal Queen @EricRausch, New Standard @jacob_posel, Indigo AI Devyn Pukteris, Sweat Pants Agency @Melanie_Balke, The Email Marketers @bryandstarck, Customer Conversations @spencepawliw, Evolve Meta @RytisLauris, Omnisend @jordantwestecom, Social Commerce Club Kyle Yeoman, Groove Life @ecomchasedimond, eCom Email Marketer @voids_jannik, Voids AI @itslukeaustin, Common Thread Collective @BrettCurry, OMG Commerce @alexrudolphh & @TylerBrechbiel, TBAR Umar Shaikh, Nest Marketing PLUS: Special live streaming happening all day via @ecommcowboy ( @chrisukhall & @colindougherty) And special on site pod recordings by @CommnThreadCo Don’t miss out on the community event of the year! Beautiful sun, great people, great content, and great food.. it’s gonna be a great time. We are down to our final tickets now... And it's not too late to grab a ticket today. Go learn more at commerceroundtable.com We’ll see you in San Diego! 🫡

Some of your next paid ads may already be sitting in a creator’s feed. Meta’s new Creator Marketing Hub can surface organic creator content that’s already performing for your brand and make it easier to turn that content into partnership ads. Pretty useful timing heading into holiday. What ecommerce teams should know → commonthreadco.com/blogs/coachs-c…

“We’ll know at the end of the month” is a pretty expensive way to run an ecommerce business. By then, the spend is spent, the promos have run, and you’re explaining the result instead of influencing it. A useful forecast should tell you something early enough to change what happens next.