travis @teabeeshell

Founder of https://t.co/vbuL8Gptw3, sharing ideas about #GoogleAds and #SEO. Thinker, writer, bread-maker, husband, & dad. teabeeshell.com Newport Beach, CA Joined April 2009

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travis @teabeeshell

3 days ago

@denohawari AI SEO

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3 weeks ago

@denohawari LLM

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travis @teabeeshell

a month ago

@brodieseo @serplens When can we expect Chrome OS!?

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2 months ago

@lifemaximised Claude

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travis @teabeeshell

3 months ago

@denohawari Plugin

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4 months ago

@AlfieJCarter CAMPAIGN

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4 months ago

@AlfieJCarter Vault

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5 months ago

@lifemaximised Research

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5 months ago

@lifemaximised Claude

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travis @teabeeshell

9 months ago

@NeptuneMoon I found this article, see Shopping and PMax sections: support.google.com/google-ads/ans…

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travis @teabeeshell

11 months ago

@blvckledge Frameworks

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My take is, you need to continue creating helpful, original, human-finessed content. AI tools can (should) get you partway there, but they've yet to master brand voice/tone and product/specs accuracy. A human touch is still the requisite final "layer" before publishing. I would also suggest that content be written for the cross-section of (merely) organic search volume...and purchase intent. For example, consider the intent behind the query/article of "Best Gym Equipment To Use" vs. "How To Build A Custom Gym" One attracts traffic. The other attracts traffic with a higher likelihood of converting (sign up, purchase).

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travis @teabeeshell

2 years ago

@ron_ecomm @TaylorHoliday @DaveRekuc @ron_ecomm we use a blend of GSC + GA4 data. It's not perfect, but it's the best way to merge query level data and organic revenue. x.com/teabeeshell/st…

travis @teabeeshell

2 years ago

@therealkieran @TaylorHoliday @DaveRekuc @therealkieran, a few ways to accomplish this. We know GSC is devoid of revenue & GA4 is missing query-level insights, so there is some data stitching required. We look only at non-brand queries in GSC + the traffic lift on pages *beyond* the HP, advertising LPs, and functional

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travis @teabeeshell

2 years ago

@bentrogrlic @TaylorHoliday @DaveRekuc @bentrogrlic there is some data stitching required, but this is how we approach the measurement. x.com/teabeeshell/st…

travis @teabeeshell

2 years ago

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travis @teabeeshell

2 years ago

@ryanjhunter @TaylorHoliday @DaveRekuc Let's chat!

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travis @teabeeshell

2 years ago

@therealkieran, a few ways to accomplish this. We know GSC is devoid of revenue & GA4 is missing query-level insights, so there is some data stitching required. We look only at non-brand queries in GSC + the traffic lift on pages *beyond* the HP, advertising LPs, and functional LPs. From here, we can directionally apply a revenue lift % to the organic traffic that flows through these pages as landing pages.