The biggest mistake on B2B landing pages is making your company the hero of the story.
Most founder websites read like an autobiography:
• "We are on a mission to..."
• "Our platform empowers..."
• "We believe in the future of..."
Here's the truth:
Visitors don't care about your mission.
They care about their own problems.
Every time you say "We", attention drops.
Every time you focus on their headache, they lean in.
Your customer is the hero.
Your product is just the tool that helps them win.
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