P.ai @programmai
https://t.co/u1B4MfV124 🥧 helps marketers understand *why* their ads are working. p.ai Joined January 2010-
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@iamshackelford There is no funnier caricature of masculinity than the ‘Him’ from “Christmas gifts for him.” He doesn’t drink any liquid except for whiskey. Has 12 gold watches on each wrist. If you get him any other texture than leather, he’s going to throw one of his many pocket knives at it!
Now is as good a time as any to figure out what’s truly working. So when the good times return — and they will — you carry no haemorrhages.
In a downward economy, marketing stands to make matters worse if spend only has to meet an ‘acceptable CPA’.
Get rid of all the waste & inefficiencies in your marketing spend. Only then are you ready to scale.
Brands that ran 15 tests (versus none) in a year report a 30% increase in performance. Our Head of Growth shares principles for testing your way to success.
@El_Goldstein @GetMr2 El, please meet @clickyricky he helps many of our clients at P.ai with this kind of thing. GetMr looks fab, btw!
Wherever you sit in the business, you can make a difference. And wherever you are on the journey – sustainability will always keep you on your toes. The most important thing is to act now. Do something.
[THREAD] We asked @Sophduf , Corporate Sustainability Champion and Global Director of Customer Experience, how to drive sustainability across the value chain... #sustainablemarketing
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