Marco Giunta 🤓 @marcogiunta

🚀 Helping businesses scale revenue & dominate markets | Sales & Marketing Strategist | Private Equity Partner | Growth-focused insights | business strategies marcogiunta.com New York, NY Joined June 2008

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Marco Giunta 🤓 @marcogiunta

3 weeks ago

The Rise of the Revenue Engineer One of the most valuable B2B hires over the next 18 to 24 months may not be a VP of Marketing. It may be a Revenue Engineer. ==> Think Don Draper meets Mr. Robot. Someone who combines: • Marketing taste and positioning • Data and code • AI agents and automation • Deep customer understanding • The ability to actually build things Not another person making PowerPoints about the funnel. Someone who can find a market opportunity Monday, build the experiment Tuesday, launch it Wednesday, and tell you by Friday whether it worked. The payoff? More leads. Faster experiments. Sharper positioning. Lower customer acquisition costs. Less dependency on bloated marketing teams. A great Revenue Engineer, full time or fractional, could easily create $MILLIONS+ in annual value for the right company. The interesting part? Most companies don't have this role yet. BUT ... They will.

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Marco Giunta 🤓 @marcogiunta

3 weeks ago

are we still at the beginning of AI demand? Al revenue today is fueled by maybe 10 million truly heavy users, mostly people trying to monetize or get a jump on the competition, or lower cost of operations with a TAM of 1.5 billion global knowledge workers. reports are that token consumption rose 100x since the start of the year 2026. GrokBot users could exponentially grow monthly usage another 10-20x. will we see a supply and demand issue by the end of the year where supply will shrink to a growing demand?

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Marco Giunta 🤓 @marcogiunta

4 weeks ago

AI is not a strategy. It is an operating layer. 8/

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Marco Giunta 🤓 @marcogiunta

4 weeks ago

Before you greenlight the next pilot: name who stops doing the manual version, put the decision in the weekly cadence, kill the old process on a set date. 7/

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Marco Giunta 🤓 @marcogiunta

4 weeks ago

Most AI pilots inside portfolio companies don't fail. They get ignored.

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Marco Giunta 🤓 @marcogiunta

4 weeks ago

Where in your business does work sit overnight waiting for a human to wake up? AI is not a strategy. It is an operating layer.

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Marco Giunta 🤓 @marcogiunta

4 weeks ago

A queue is a clogged drain. You do not buy a faster kitchen. You clear the drain.

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Marco Giunta 🤓 @marcogiunta

4 weeks ago

The best AI rep we shipped replaced zero people. It replaced eight hours of dead air between a raised hand and a callback.

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Marco Giunta 🤓 @marcogiunta

a month ago

How long does a lead wait at your company before a human picks up the phone? Do you know the number, or just who to blame? Diagnosis before strategy.

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Marco Giunta 🤓 @marcogiunta

a month ago

Six weeks later inbound close rate was up. The reps did not get better. The leads stopped dying in an inbox. The sales team is rarely the first problem. It is just the first thing you can see.