It took longer than we expected but it finally arrived!😁
By "it" we mean Stackbeam 0.3 is here and it is a redesigned, revamped and rebuilt platform for all you marketers out there. #MarketingTechnology#MarketingTools
Release notes here: buff.ly/2ZnQ63U
Are you only focusing on the tech when you discuss martech at your company?
Think again.
At Stackbeam we operate with a martech model consisting of 4 parts:
1. People
2. Process
3. Data
4. Technology
#digitalmarketing#marketing#strategy#business#people
Our CEO, Niklas, is featured in the latest episode of "Digital Marknadsföring". (in Swedish)
In-depth discussion on how to build a strategy around #martech, how to think about finding the right tools and ways of working with marketing technology.
buff.ly/3kaeXQp
iOS 15 will roll out this fall and is expected to change the way we calculate the effectiveness of email marketing. OmniSend launched Opens are Dead, a resource to help you prepare for a life without opens.
#emailmarketingbuff.ly/3hL7d6a
The Gartner CMO Spend Survey 2021 is out. 😁
Marketing budgets allocate, on average, 26.6% of budget to marketing technology investments. That's an increase of 0.4% from previous year. #martech#DigitalMarketingbuff.ly/3rhbXDS
Which members of the C-suite best understand marketing technology? Unfortunately not the ones who are in charge of the marketing budgets...
Only 22% felt that Chief Marketing Officers (CMO's) had the best understanding.
Thoughts?
(Initial inspiration @chiefmartec)
#Marketing
Did you know?
Marketing departments spend 26.2% of their annual budget on marketing technology. That's more than they spend on (marketing) people.
#digitalmarketing#technology#budget
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