Benjamin Hocking @bdahocking
Building software companies that help the world move faster @ Thalesian Fund | Tweets about Entrepreneurship and Anti-fragility | also @bookedmeetings thalesian.fund Joined December 2022-
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Benjamin Hocking retweeted
Always nice to visit @github office in San Francisco and see that this app that was one of the projects I led is still chugging along. cc @mrdoob @gmunk And thanks to @natfriedman for championing this and saying go build it.
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@karstonfox best lead magnet ever… cat memes were worth 50 cents a pop
@karstonfox Didn’t realise this until I read his alchemy of self…
What’s the best resource you’ve seen on how to write great ChatGPT prompts? 👇 Let’s build a repository of resources 👇
Learn how to do a service, by buying expertise from experts. Build systems, by using software to automate processes. Sell outcomes, by providing a guarantee.
Most of your businesses profit comes from knowledge. Any omnipotent being would dissolve your profit because they would be able to do what you provide at a cheaper price.
Solve one thing for one type of person. There are more people in the world than you could possibly comprehend. You can make millions targeting only one very specific type of person.
The faster you can test, the less you need to ‘know’.
The only metric that should determine the tech stack you use: Speed of implementation of new learning.
Any piece of code can be broken down into two camps. That which: automates the process of delivering value. And that which: acts as a delivery mechanism for the above. Try and avoid writing the latter, copy it.
The only problem with the ‘grind mentality’ is: It leads you to believe that all that matters is effort put in. This leaves you with little time for learning what worked and what didn’t. Unapologetically set aside time where you do nothing but analyse and learn.
The only thing that matters is: how fast you can learn, and then how fast you can act on the learning.
The fastest way to increase sales and product quality: Provide a guarantee. Makes selling easy. Makes building necessary.
You don’t need to build a dashboard. You don’t need to build a CRM. Spend as much of your time as possible learning how to bring your customers dreams to fruition. Spend the rest of the time systematising this.
There are 1000s of knowledge based services to be sold. >> Pick one >> Learn it from the best (through unpaid work or paying them) >> Build software systems to automate it >> Build recurring cashflow >> Exit for 10MM
Why sell outcomes without a guarantee? - Puts the risk on you - Can shill a bad product Why sell outcomes with a guarantee? - Forces you to build a great product - Removes risk from client - Increase retention rate
Learn how - buy knowledge with money & time. Build systems - use software to leverage knowledge. Sell outcomes - only sell a service with a guarantee.
A business sells productised knowledge. The only way to learn quickly: get your hands dirty. Learn how, build systems, sell outcomes.
You don’t need a perfect product, just sell an outcome to someone at a low price, and work it out as you go along. At a low price they will be forgiving, and you will learn more than you could on your own.
I’m building businesses at the intersection of SaaS and service businesses. Namely: software-assisted service businesses. The process: 1. Find a service 2. Talk to industry-leading experts 3. Automate their processes 4. Sell the outcome with a guarantee
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