UnitOneNine @UnitOneNine

Creating interactive brand experiences & smart creative executions. Chicago based, globally focused on #design #ux #ui #digital #strategy UnitOneNine.com Columbus & beyond Joined September 2007

Tweets

5K
Followers

999
Following

1K
Likes

2K

UnitOneNine @UnitOneNine

3 months ago

@TommiPedruzzi Ready

1 0 0 54 0

View Details

UnitOneNine @UnitOneNine

5 years ago

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

0 0 0 0 0

View Details

I'm very proud to share that our client Chef Luciano Kitchen & Chicken was mentioned by #chancetherapper today for one of his favorite places in Chicago. They were also featured on #ChicagosBest show. If you haven't had their chick…lnkd.in/eVUBfSR lnkd.in/eYEcU92

0 0 1 0 0

View Details

UnitOneNine @UnitOneNine

8 years ago

Some great marketing insight from Neil Patel. #marketing lnkd.in/ep4_X5E

0 0 1 0 0

View Details

UnitOneNine @UnitOneNine

8 years ago

We had a great time at @newriff yesterday! Great to experience your beautiful space and we're looking forward to big things to come. Thanks for the hospitality Nathan 🥃 @ Newport, Kentucky instagram.com/p/BoAU9kbgEAl/…

0 0 2 0 0

View Details

UnitOneNine @UnitOneNine

8 years ago

Not all brands can pull a Justin Timberlake and bring sexy back. Here's some tactics for unsexy products. #marketing #design #unsexy #product lnkd.in/eXjQ9MH lnkd.in/e6n9Z38

0 0 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

Sketching party at @teamsdesign #design #industrialdesign #sketch #design instagram.com/p/BZ7x2rNjRG5/

0 0 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

New swag for a restaurant in the south loop is coming alive. Building painted and full reveal soon. instagram.com/p/BZ12kswD9__/

0 0 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

Had a nice stroll through the art museum today. Found this beautiful building on the way. @… instagram.com/p/BZewd7oj8qe/

0 0 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

Hey friends. We've got a brand spankin' new website. Check it out! Lots of new design and… instagram.com/p/BYuWHuCDN0L/

0 1 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

#word . . #hashtag #files #content #agency #design #blue instagram.com/p/BYrYJXojOMR/

0 0 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

Great weekend with outcoldmarketing in the woods 🌲Thanks @outcoldmrkting frritzz… instagram.com/p/BYoyLV0DaXB/

0 0 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

It's a beautiful day for a meeting. 😎 instagram.com/p/BYcQo5jjJd5/

0 0 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

👉🏼🍑🚶🏼 instagram.com/p/BYOmIDdjRgW/

0 0 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

Lunch madness at #frenchmarket instagram.com/p/BX-AmY9De5Q/

0 0 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

Meeting then happy hour at outcoldmarketing 🚌🍺 . . . . . #agency #experientialmarketing #project… instagram.com/p/BX3uR81DVuj/

0 0 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

Meeting of the minds over ⚾️ #Analytics8 #UnitOneNine instagram.com/p/BX1cuzAD5NJ/

0 0 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

A nice thick stock and a note of thanks is well received. Lookin good #stickermule instagram.com/p/BXzaUHcDFaP/

0 0 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

Nice #design on this #stainglass. #clean instagram.com/p/BXrf5vzj8qe/

0 0 0 0 0

View Details

UnitOneNine @UnitOneNine

9 years ago

Today's type and pattern crush. . . . #typography #designer #agency #inspiration instagram.com/p/BXngCLhjKfy/

0 0 1 0 0

View Details

IncomeSharks AltAccou... @opuz17

3 Followers 1K Following If you want to quickly turn $10,000 into $1,000,000, follow the link below to join us and learn more details.👇 👇🏼 🧳 🍁

Kale Peel @peelofkale

78 Followers 771 Following In it to win it and this while also that.

SharonBowen @1N7dO8YjXSYt0T1

63 Followers 7K Following

Sautirez @SautirezOVc9

35 Followers 4K Following

Tuelioez @TuelioezUVj8Xy

27 Followers 3K Following

Deathea @Deathea829013

28 Followers 1K Following

Avatria is TransPerfect’s digital consulting arm, helping businesses use digital channels to showcase and sell products and services to global audiences.

Avatria, a TransPerfe... @avatria

50 Followers 46 Following Avatria is TransPerfect’s digital consulting arm, helping businesses use digital channels to showcase and sell products and services to global audiences.

Nerkat @Nerkat119732

25 Followers 2K Following |🖤|

Tesuwit @tesuwit95941

24 Followers 2K Following Undiluted joy.

Teetayt @Teetayt171553

34 Followers 2K Following #35

Ross Holdren @rath883

192 Followers 1K Following Infill Urban Housing

I am a graphics designer. I am expert on UI UX design. I have 4 years + work experiences on web design | website design | responsive design | mobile app.

MN Graphics Hut @GraphicsMn

110 Followers 2K Following I am a graphics designer. I am expert on UI UX design. I have 4 years + work experiences on web design | website design | responsive design | mobile app.

Validide @validide

107 Followers 1K Following BE FUTURE PROOF | OWN YOUR IDENTITY

missbear @strawberberryyy

6 Followers 369 Following 🐻

#1 vetted pro networking community for senior execs and owners of PR, ad, creative and media strategy agencies. Official partner of @Forbes. Apply to join.

Forbes Agency Council @Forbes_Agency

4K Followers 1K Following #1 vetted pro networking community for senior execs and owners of PR, ad, creative and media strategy agencies. Official partner of @Forbes. Apply to join.

OMEGA WEB DEVELOPMENT @OMEGAWEBDEVELO1

738 Followers 3K Following 𝙾𝙼𝙴𝙶𝙰 𝚆𝙴𝙱 𝙳𝙴𝚅𝙴𝙻𝙾𝙿𝙼𝙴𝙽𝚃 8040 Summerfield Rd. #108 Lambertville, MI. 48144 OFFICE: 419-721-6473

I sit in the rooms where AI policy gets made. Sovereign govts, global boards, top funds. I share what I see here. Startup investor w/exits. Fortune · Forbes

Mark Minevich @MMinevich

21K Followers 19K Following I sit in the rooms where AI policy gets made. Sovereign govts, global boards, top funds. I share what I see here. Startup investor w/exits. Fortune · Forbes

Iftahaz Kazi @IftahazK

898 Followers 5K Following Hello Go Travel Explore. #Freelancer #designer #webdesigner #ux #productmanager

EV charging solutions that accelerate the adoption of electric vehicles. EVXY . EVMT . EVAN . EVPay . Samsung . Zerova . BTCP . Wallbox . EV-Insights . EVSTAR

EV Energy Group @evenergygroup

2K Followers 4K Following EV charging solutions that accelerate the adoption of electric vehicles. EVXY . EVMT . EVAN . EVPay . Samsung . Zerova . BTCP . Wallbox . EV-Insights . EVSTAR

Let us take your video content and create your own custom CTV / OTT app that works with most internet enabled devices and start generating revenue instantly!

RelyTV @RelyTV

392 Followers 3K Following Let us take your video content and create your own custom CTV / OTT app that works with most internet enabled devices and start generating revenue instantly!

Sami June @subliminal_mms

3 Followers 56 Following Graphic Designer // Creative Visionary

smithdidit @smithdidit

1K Followers 3K Following Peacemaker, philanthropist, healer to many.

Baris Barutcu @BarisBarutcu1

27 Followers 1K Following citizen of the world

TejasKhatri @i_am_tejkhatri

Suganthini @mpsuganthini

53 Followers 293 Following UX/UI designer

Ryan Ahlwardt @ryansongs

6K Followers 1K Following Hoosier Artist & Entertainer • Emmy Award-winning Host • Voice Actor

MultiTable @MultiTable

2K Followers 4K Following MultiTable designs and engineers its Standing Desk from the ground up by listening to our customers' needs

lovetocook @amyinnewport

1K Followers 4K Following

brandstorm magazine @brandstorm_mag

21K Followers 10K Following The Epicenter of Branding

Communication Arts @CommArts

80K Followers 3K Following Communication Arts is the leading source of inspiration for everyone involved in visual communications.

Name is Fuad
I'm doing affiliate marketing and would love to network like-minded people
Feel free to get in touch
Cheers

Fuad @AffiliateSup

35 Followers 162 Following Name is Fuad I'm doing affiliate marketing and would love to network like-minded people Feel free to get in touch Cheers

V w. o @faa8e4b630054d7

12 Followers 222 Following

Erin Lynn @hello_erinlynn

714 Followers 888 Following CMYK ➡️ RBG | Full Stack Software Engineer 👩‍💻 | #100Devs | She/Her

Conseil, Accompagnement et Formation en Stratégie & Ingénierie de Projet d'Organisation et Logiciels de Gestion (solutions CRM ERP BI)

Christophe BURIN @EIP_Network

1K Followers 3K Following Conseil, Accompagnement et Formation en Stratégie & Ingénierie de Projet d'Organisation et Logiciels de Gestion (solutions CRM ERP BI)

Home Decor Hobby @ddc_home

3K Followers 4K Following https://t.co/QzxYhQcewX https://t.co/OkkABUN3Nl

Fitness Freak, Interested in IoT, Product Engineering, Electronics Engineer, Account Manager by profession working with fortune 500 brands

Yogesh_Tanpure @YogeshTanpure4

128 Followers 1K Following Fitness Freak, Interested in IoT, Product Engineering, Electronics Engineer, Account Manager by profession working with fortune 500 brands

Digital Project Management and Operations consulting and training for digital agencies and product studios. PM is cool. We'll show ya.

Louder Than Ten Worke... @louderthanten

2K Followers 2K Following Digital Project Management and Operations consulting and training for digital agencies and product studios. PM is cool. We'll show ya.

Bonnie Gabrielson @uxbonnie234

54 Followers 321 Following UX/UI Design, Textile Design

Everywhere Wireless & Silver IP have merged and rebranded as Zentro - Enlightening Fast Internet. Please follow us at @zentrointernet

SilverIP @silver_ip

2K Followers 391 Following Everywhere Wireless & Silver IP have merged and rebranded as Zentro - Enlightening Fast Internet. Please follow us at @zentrointernet

User experience enthusiast. Knowledge seeker. Favorite quote: Aerodynamically it is impossible for bumblebees to fly ...

Thomas Kischkel @ThomasKischkel

475 Followers 728 Following User experience enthusiast. Knowledge seeker. Favorite quote: Aerodynamically it is impossible for bumblebees to fly ...

Creative #DigitalMarketing & #DigitalPR agency. US Search Award winners. Clutch Top Digital Agency. National Winner for Best & Brightest Companies to Work For.

Digital Third Coast @DTCchicago

2K Followers 2K Following Creative #DigitalMarketing & #DigitalPR agency. US Search Award winners. Clutch Top Digital Agency. National Winner for Best & Brightest Companies to Work For.

tucker @tuckerpeavy

128 Followers 296 Following Design at UpKeep

Dementia Service Lead: Carers Trust North Wales/Memory Support Pathway North Wales. CEO/Co-founder Work in Progress Rhyl CIC. Views my own🏳️‍🌈

Toby Fagan @TobyFagan

637 Followers 3K Following Dementia Service Lead: Carers Trust North Wales/Memory Support Pathway North Wales. CEO/Co-founder Work in Progress Rhyl CIC. Views my own🏳️‍🌈

janekim @janekimwork

28 Followers 195 Following designer, dreamer, dilettante

Occam Digital @occamdigital

12K Followers 14K Following We're a full service digital marketing agency based in the heart of South London.

Avenir Creative @avenir_creative

109 Followers 194 Following We’re a band of interior designers who work with clients that have an appetite for the new and unconventional.

#Chicago #marketingconsultant #marketingexpert & #entrepreneur living the #startuplife growing #socialvernacular #wespeaksocialmedia

Bill Hengst @BillHengst

2K Followers 553 Following #Chicago #marketingconsultant #marketingexpert & #entrepreneur living the #startuplife growing #socialvernacular #wespeaksocialmedia

Miraj Khan @MirajKh07834521

6 Followers 106 Following

WiseWear Asia @WiseWearAsia

44 Followers 104 Following https://t.co/xBqDCR8Kfz #wisewear #safety #iot #m2m #health #digitalhealth #asia

Tyler Lamontagne @TheSeed_Truth

11 Followers 298 Following You know

I make things and help people. Web designer, teacher, consultant, speaker, writer, musician, & artist. Host of Wake Up Excited! Author of Atomic Design

Brad Frost @brad_frost

112K Followers 554 Following I make things and help people. Web designer, teacher, consultant, speaker, writer, musician, & artist. Host of Wake Up Excited! Author of Atomic Design

Figma Plugin Weekly @figpluginweekly

1K Followers 2 Following 5 new @figma #plugins in your inbox every week - Curated by @divriots

NoLimit @NoLimitGains

1.5M Followers 145 Following Value investor | 10+ years of finding undervalued stocks | Founder & CEO @InTheAssembly

Genesis Collection by @Ericthomasbtc @Jalin_Thomas | 304 NFTs by 9 artists from across the metaverse | Mint TBA #inspiretheblock https://t.co/7seN0IQTQN

ETVerse @ETverseNFT

1K Followers 45 Following Genesis Collection by @Ericthomasbtc @Jalin_Thomas | 304 NFTs by 9 artists from across the metaverse | Mint TBA #inspiretheblock https://t.co/7seN0IQTQN

JALCO founder. Operator using AI to unlock what a company and its people can already do. Only 2 people have this name, so it's 50/50 I'm the other one.

John Leenane @jleenane

354 Followers 247 Following JALCO founder. Operator using AI to unlock what a company and its people can already do. Only 2 people have this name, so it's 50/50 I'm the other one.

Bianca Board @BiancaBoard

10K Followers 7K Following Email Ghostwriter for creators & consultants. Evergreen email courses + newsletters that build trust and buy back your time. Founder, Out of Office Forever.

dishwithjules @dishwithjules

420 Followers 412 Following A bit of this, a lot of that. All of the this and that are opinions of my own.

Eric Montanez @EricMontanez12

3K Followers 904 Following you are on time

Tighten @TightenCo

6K Followers 143 Following We build and rescue web apps and dev teams. Experts and teachers in Laravel, Livewire, Alpine, Vue, and React.

CEO and Founder at https://t.co/4NIFBjLV3Y, innovator of https://t.co/FyXcnzcb6s. Board Director at ZE Power Engineering and ZEMA Global Data Corporation.

Aiman El-Ramly @aimanelramly

4K Followers 4K Following CEO and Founder at https://t.co/4NIFBjLV3Y, innovator of https://t.co/FyXcnzcb6s. Board Director at ZE Power Engineering and ZEMA Global Data Corporation.

Nate Hewitt @natehewitt

18K Followers 11 Following Culture + Tech Junkie /// Global eCom + Digital Strategy #Chicago

Helios Biking @ridehelios

435 Followers 192 Following Transform any bike into a smart bike with Helios Bars. / HAXLR8R 2013

Founder, https://t.co/CCWaCIEcQJ. GP @adventure_fund, Adj Professor @NorthwesternU; design founder w/ multiple exits: Twitter, Eventbrite, Brex. Prev. Innovation @Whitehouse

marty.com @martymadrid

16K Followers 974 Following Founder, https://t.co/CCWaCIEcQJ. GP @adventure_fund, Adj Professor @NorthwesternU; design founder w/ multiple exits: Twitter, Eventbrite, Brex. Prev. Innovation @Whitehouse

Ryan Batty @ryanbatty

1K Followers 895 Following #Slack Marketing at @SlackHQ & @Salesforce. #B2B fan, Human API, former expat. Dad+husband. My opinions.

JRSLAUGHT3R @jrslaught3r

2K Followers 957 Following relax, it’s my second rodeo.™

Founder of For All Humankind. Film director and content director for social good, husband of Mary, dad to Maggie and Madelaine

rfeakins @rfeakins

335 Followers 1K Following Founder of For All Humankind. Film director and content director for social good, husband of Mary, dad to Maggie and Madelaine

randy clark @RandyLyleClark

4K Followers 4K Following Author The New Manager's Workbook https://t.co/XYwolcDGS5

Rajesh Kumar @rajeshblue

1K Followers 3K Following Tweets own views, not of my employer. Looking for interesting conversations on Digital + Marketing.

Marketer Prabh @PrabhMRKT

663 Followers 536 Following Chief of Staff @YouMoveMeCo | KPU Alumni | Operations Leader, Business Scaler, Sales Driver

John Kreicbergs @patchchord

3K Followers 3K Following So long, and thanks for all the fish.

Guy & Irene Siverson @PainKickers

3K Followers 4K Following Alzheimer's & dementia Caregiving hope 😍 https://t.co/eNcGGhGQNl 😍 4 states - 2 Caregivers - 1 incredible ALZ story

My Creative Team @MyCreativeTeam

6K Followers 56 Following FILM • VIDEO • PHOTOGRAPHY • DESIGN

MarTech, traveler, business & tech geek, food & wine lover, sports & country music fan, dog mom & rescue volunteer, wannabe chef. CA-AZ-WA

Rachel Hale @Marketing_Rach

176 Followers 247 Following MarTech, traveler, business & tech geek, food & wine lover, sports & country music fan, dog mom & rescue volunteer, wannabe chef. CA-AZ-WA

Business, Marketing and PR Strategist, Director at Music Against Racism, Partnerships Expert. Ally. No-nonsense sorter-outer. Singer/songwriter @missgarbomusic.

Louise O'Hara @louiseohara

1K Followers 3K Following Business, Marketing and PR Strategist, Director at Music Against Racism, Partnerships Expert. Ally. No-nonsense sorter-outer. Singer/songwriter @missgarbomusic.

Andrea Linder @LinderAndrea

146 Followers 122 Following

Marketing strategist @weareresource. Co-Founder-Multi Award Winning #CommsHero & @deskbuddyuk -Man Utd-horseracing-ale-music-art-creative-make it happen*

Lee Grasby @Lee_Resource

1K Followers 2K Following Marketing strategist @weareresource. Co-Founder-Multi Award Winning #CommsHero & @deskbuddyuk -Man Utd-horseracing-ale-music-art-creative-make it happen*

Laura Monroe @LauraMonroe

19K Followers 648 Following Executive Brand Strategist | AI-Enabled Marketing & Growth | Events, Speaking & Media | Global Community Builder. Creative. Health + happiness + grace.

I help speakers get visible, connected, and trusted → https://t.co/Na81OGeBLv
I help executives find the right coach → https://t.co/9XvhTaXMrK

Jonathan Dunnett @JonathanDunnett

4K Followers 5K Following I help speakers get visible, connected, and trusted → https://t.co/Na81OGeBLv I help executives find the right coach → https://t.co/9XvhTaXMrK

Jasmeet Sawhney @jasmeetio

1K Followers 1K Following Jasmeet is CEO & Chief Marketing Officer at YibLab - a marketing and sales enablement company.

“You can either play it safe and stay put, or you can go someplace new.”

Entertainment Marketing x PR x Creative Production 🏴‍☠️

Marcin Janowski @Janowski

2K Followers 216 Following “You can either play it safe and stay put, or you can go someplace new.” Entertainment Marketing x PR x Creative Production 🏴‍☠️

graham shearsby @grahamshearsby

380 Followers 139 Following Design Bridge founder. Independent Popculturist and generally talkative attic

Gautam Kapoor @gomziiee

547 Followers 973 Following

Milton Twp (D)PC. Former CEO, U.S. Navy veteran. Enjoy family, Chicago's sports, audiobooks, the arts, marketing, travel, power walks, and giving back.

Frank C.Hudetz @FrankHudetz

213 Followers 532 Following Milton Twp (D)PC. Former CEO, U.S. Navy veteran. Enjoy family, Chicago's sports, audiobooks, the arts, marketing, travel, power walks, and giving back.

Chief pink bird at flamingo99 design, Marketing and Communications director at @LIFEcapecod cod , #FSU alumni, key lime pie critic and coffee lover

flamingo99design @flamingo99

270 Followers 2K Following Chief pink bird at flamingo99 design, Marketing and Communications director at @LIFEcapecod cod , #FSU alumni, key lime pie critic and coffee lover

David Duke @DukesChat

1K Followers 538 Following

@Ford Marketing Manager | Classically-Trained Singer | VO Artist | Wannabe @DrewFromTV Stunt Double & @PriceIsRight Host | Golfer-ish

🏁 Don Kline 🏁 @DonDoesIt

1K Followers 2K Following @Ford Marketing Manager | Classically-Trained Singer | VO Artist | Wannabe @DrewFromTV Stunt Double & @PriceIsRight Host | Golfer-ish

#socialmediatips | mom | #doglover | #woodwork | #craftbeergeek | photographer | trail blazer | culinary taste seeker and foodie

Deb Rousseau @deb_talk

#Innovation #Marketing #Future #Asia #GrowthMarkets #Geopolitics #GenZ #Millennials #Strategy #Consumer #Design #Education #Research RT,♡,News≠Endorse

Doc Vee Gee @culturetracker

1K Followers 4K Following #Innovation #Marketing #Future #Asia #GrowthMarkets #Geopolitics #GenZ #Millennials #Strategy #Consumer #Design #Education #Research RT,♡,News≠Endorse

Christine Himmelberg @ch_himmelberg

198 Followers 420 Following Queer feminist @ SPD | Kandidatin für den Bayerischen Landtag | Stimmkreis München Land Süd | views are my own // DE / EN

CloudAnalysts | Sales... @CloudAnalysts

6K Followers 6K Following 🚀 #SalesforcePartner #GrowthLeadership 🚀 #EmailMarketing #MarketingAutomation #AI #CRM #MarketingCloud

Brian Mirek @BrianMirek

1K Followers 2K Following VP Sales @Notarize, student of #sales #leadership, @Patriots fan, husband, proud dad of 2

Graham Robertson, Bel... @BelovedBrands

4K Followers 202 Following Author of the Beloved Brands playbook • Beloved Brands Marketing Training • Brand Strategy Consultant • Ex J&J, Coke, General Mills

aly kline mcgue @aly_kline

321 Followers 465 Following Customer Marketing lead at Amplitude | Cal Poly Journalism graduate | tea drinker | sweets lover | sports fanatic

Will Welborn @willwelborn

421 Followers 116 Following 3 kids 1 adopted, lovely wife, 1 dog, full life!!

Transformational CIO/CTO/CDO, CEO/BoD Advisor, Independent Director, NACD Certified (including Cyber & AI), QTE. --When You Outgrow Your IT Strategy, Call Me--

Wayne Sadin, NACD.DC @waynesadin

16K Followers 17K Following Transformational CIO/CTO/CDO, CEO/BoD Advisor, Independent Director, NACD Certified (including Cyber & AI), QTE. --When You Outgrow Your IT Strategy, Call Me--

Amy Thomas @ThomasAmyR

364 Followers 471 Following CMO at Averetek - world class channel marketing software

Operating partner, Startup Advisor - Born in Toulon lost in Boston, Sérendipité : n. f. Art de faire une découverte, scientifique notamment, par hasard.

Thierry PICARD @thierry_digit

2K Followers 2K Following Operating partner, Startup Advisor - Born in Toulon lost in Boston, Sérendipité : n. f. Art de faire une découverte, scientifique notamment, par hasard.

Susan Marie @TheSusanMarie

1K Followers 1K Following 🌵🇺🇸 Former @senrubengallego @joebiden @kamalaforaz @azcommerce. Tweets my own.

HomeDesignLove @HomeDesignLove

2K Followers 14 Following All things design: your home, bedroom, backyard, kitchen, landscape, interior and yes, architecture. https://t.co/SwXTtUCPrQ

“I don’t celebrate victories, I expect them.” “The thing about civilization is, it keeps you civil. Get rid of one; you can’t count on the other.”

GrabUrSocks @GrabUrSocks

4K Followers 3K Following “I don’t celebrate victories, I expect them.” “The thing about civilization is, it keeps you civil. Get rid of one; you can’t count on the other.”