Tom Capper @THCapper

Senior Search Scientist @Moz and @getstat. Distilled alum. Follow for digital marketing insights, unfollow British politics. Mainly on Bluesky. WFH Joined October 2013

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STAT Search Analytics @getSTAT

2 years ago

TOMORROW: Join us at 2 pm ET for @sejournal's live webinar with @THCapper on AI-Organized SERPs & Overviews. Save your spot: bit.ly/3E6ZEnO 👈

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@harpreetchatha_ No, I don't think so. SRA and HCU are almost the opposite - that's the problem with the tightrope Google is trying to walk here. SRA is specifically punishing high BA sites that are playing cynically outside of their niche.

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chima mmeje🏳️‍🌈 @chimammeje

2 years ago

Final webinar of the year with three of the best SEOs @THCapper @amandanat and Dr. Pete Meyers Commentary style, no holds, no-frills conversation What's not to love? moz.com/webinars/seo-h…

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Tom Capper @THCapper

2 years ago

@fighto I dunno! For me I'd say sports fans (95% football/soccer), out to cause trouble.

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Tom Capper @THCapper

2 years ago

Including an analysis of the untypical DA profile of training sets created specifically for LLMs.

Imad @Imad

2 years ago

New data from @ziffdavis (owners of CNET, IGN, PCMag, Mashable and more) shows that AI companies are using more premium publisher data than they care to admit. axios.com/2024/11/05/ai-… by @sarafischer via @axios

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John Burn-Murdoch @jburnmurdoch

2 years ago

We’re going to hear lots of stories about which people, policies and rhetoric are to blame for the Democrats’ defeat. Some of those stories may even be true! But an underrated factor is that 2024 was an absolutely horrendous year for incumbents around the world 👇

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Cyrus SEO @CyrusShepard

2 years ago

Oh, and @THCapper's excellent research on Brand Authority Probably the most cited articles on the conference circuit ATM moz.com/blog/helpful-c…

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Tom Capper @THCapper

2 years ago

@hellemans Agreed but also I'm not ready to count them out just yet

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Rachel Cunliffe @RMCunliffe

2 years ago

This is what happens when you have an ageing population - with more people requiring more pensions and more healthcare paid for by fewer workers

John Burn-Murdoch @jburnmurdoch

2 years ago

The thing about "the UK’s tax burden is now at a record high", is that this is also true for almost all countries 📈

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Morgan @CharlestonCraft

2 years ago

Leaving SFO and the google summit on the redeye with very mixed emotions (a thread)

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Lily Ray 😏 @lilyraynyc

2 years ago

Interesting that this Google article includes a link to the 100 countries they'll be expanding to. But unless I am missing something, none of those 100 countries include countries in the EU or Middle East!

Glenn Gabe @glenngabe

2 years ago

They're expanding again, but this time to 100+ countries. Whoa -> AI Overviews in Search are coming to more places around the world "With this latest expansion, AI Overviews will reach more than 1 billion global users every month." And languages -> "As part of this update,

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Tom Capper @THCapper

2 years ago

@SequinsNsearch I share behind email collection, try to make sure the slides/charts are distinctively branded. Quoting out of context can definitely be a frustration though.

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Rachel Cunliffe @RMCunliffe

2 years ago

Went to a gig last night, wanted to look up the supporting acts and ohhhhhh Google

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Tom Capper @THCapper

2 years ago

@gofishchris I know a @getSTAT Archived SERP tab when I see one. We've been discussing this exact issue - the current plan is to award ranks to the results with a preview, and not tiny citation links. It's not set in stone yet - we'd love to get your input on what you'd like to see!

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Tom Capper @THCapper

2 years ago

@jonoalderson All these & billing too in DistilledHub

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Tom Capper @THCapper

2 years ago

@dergal Too busy hand-painting AI nonsense for the top of your health & medicine SERPs

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Screaming Frog @screamingfrog

2 years ago

Google HCU: What Can You Do? — Whiteboard Friday - moz.com/blog/hcu-what-… from @THCapper

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Tom Capper @THCapper

2 years ago

@lilyraynyc Doesn't even get the context

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Digitalzone @digitalzoned

2 years ago

🎙 @THCapper, Senior Search Scientist at @Moz, will join us at #Digitalzone24 with his talk "Search Intent & The Marketing Funnel"! Learn how to strengthen your marketing funnel. Register for free 👉 bit.ly/4dZUFma #digitalmarketing #SEO #searchintent #webinar