RevLifter @RevLifter

Prediction beats reaction: Better eCommerce results with promotions that work harder and cost less https://t.co/oJZyfzV0kE revlifter.com Worldwide Joined November 2017

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RevLifter @RevLifter

2 months ago

Every unpersonalised offer you run is an opportunity cost. Opportunity cost isn’t just a line on a spreadsheet. It’s a strategic choice.

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27% of shoppers abandon checkout to hunt for a discount. That traffic often ends up on third-party voucher sites, where retailers lose control of the journey, the message and sometimes the margin. Discount traffic is not the problem. Losing control of it is.

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RevLifter @RevLifter

3 months ago

The best conversations at an event usually happen when the room has been designed properly. That is why curation matters. The Ecommerce Agency Summit is not built around getting as many people through the door as possible. hubs.la/Q04mhgWZ0

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RevLifter @RevLifter

4 months ago

The weekly battle between Trading and Finance is an eCommerce growth killer. Bridge the gap with true holdout testing. By measuring incrementality, you prove your offers drive genuine new value rather than just discounting existing sales.

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RevLifter @RevLifter

4 months ago

Margin leakage doesn’t pause for IT roadmaps. Act on intent signals now, not perfect data later.

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RevLifter @RevLifter

4 months ago

The most expensive empty box on your website might be sitting in your checkout. That little “Enter promo code” field looks harmless. It doesn’t just redeem discounts. It creates doubt at the worst possible moment.

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RevLifter @RevLifter

4 months ago

Too many eCommerce teams are still letting tech vendors grade their own homework. By holding back a clean, consistent control group across channels, you can see which campaigns are genuinely incremental and which are just taking credit for demand that already existed.

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RevLifter @RevLifter

4 months ago

Another personalisation tool won’t fix a broken promotional strategy. The problem isn’t a lack of technology. It’s a lack of discipline around who actually needs an incentive, when they need it, and what behaviour you want to change. Fix the promotional logic first.

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RevLifter @RevLifter

4 months ago

The weekly friction between Digital Trading and Finance is a growth killer. Trading pushes for volume and Finance protects the margin. Stop blanket discounting just to hit targets. Use real-time intent to protect profit while securing the sale.

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RevLifter @RevLifter

4 months ago

Publicis acquiring LiveRamp isn't just another agency power move; it’s a clear signal that the "data-driven" era of commerce media is maturing. As the ecosystem shifts, the challenge for commercial leaders is turning this data into incremental impact. hubs.la/Q04jlgQW0

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RevLifter @RevLifter

4 months ago

Record-breaking Black Friday revenue looks great on a slide. But beneath the surface, your margin might be taking a hit. Most retailers celebrate high coupon usage, falling straight into the cannibalisation trap. You aren’t driving growth; you're subsidising it.

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RevLifter @RevLifter

4 months ago

The retail media gold rush is officially getting messy. Fragmentation is the word of the day. Let’s stop chasing every new 'garden' and start focusing on the actual person in the shop: hubs.la/Q04hLNS30

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RevLifter @RevLifter

4 months ago

Everlane’s sale to Shein is more than just a headline; it’s a reminder of the "growth at all costs" trap. Read more on the Everlane shift here: hubs.la/Q04hLNjy0

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RevLifter @RevLifter

4 months ago

The "20% off everything" banner gets approved with a collective sigh. Most teams know it erodes the brand and trains customers to wait for the next code. But they also know it works. The interest in offers based on actual shopper intent is definitely there.

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RevLifter @RevLifter

4 months ago

When costs rise and disruption hits, the natural instinct for many commercial leaders is to hit the pause button. When you can't rely on a massive IT overhaul to drive growth, you have to get smarter with the traffic you already have. Read more: hubs.la/Q04hC44N0

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RevLifter @RevLifter

5 months ago

Retailers have this habit of handing out money to people who don't even need it. Sian Wells from SportsShoes and I are speaking at Pulse eCommerce Summit about how we're helping them to fix this.

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RevLifter @RevLifter

5 months ago

In this final clip from our Browse Basket Buy episode, Matthew Holman shares a simple tactic for subscription brands. Put a quick video of the founder right in the cancellation flow. A human reminder of why the brand exists can take save rates from 8% up to 16% or more.

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RevLifter @RevLifter

5 months ago

Catch Dan and Sian at Pulse. The Sportsshoes case study is a great example of how promotions can finally start working for the business.

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RevLifter @RevLifter

5 months ago

The boat race has one opponent. One finish line. One clear goal. Most retailers are fighting on multiple fronts at once. Competitors. Discounts. Targets. Distractions. Pick one opponent: the scattergun discount. One race. One rival. One win.