Optimisable 🔬⚙️👨🔬 @Optimisable
https://t.co/di2Dif7Xgr »If you can't #measure it, you can't #manage it.« #performance #marketing #analytics #conversion #SEM #SEO #SEA #SMM #SMO #SMA eicker.marketing Joined January 2013-
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eicker.marketing #performance #marketing mastodon.world/@marketing/116… Apple is introducing advertisements to its Maps app as the company seeks to expand its advertising business. Brands will be able to target users through Maps search function and Suggested Places feature. T…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Reddit has emerged as a significant marketing channel following its 2024 IPO. The platform hosts engaged communities organized into topic-specific subreddits, with recent updates including expanded shoppin…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… CMOs face the shortest C-suite tenure at just 4.3 years on average, with nearly 80% either unwilling or hesitant to collaborate with CFOs. The core problem is misattribution bias, where marketing is judged…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Cart abandonment sits at 70% globally, yet most retailers treat it as a traffic problem when it is fundamentally a trust and friction issue. The checkout experience determines whether visitors convert or l…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Performance marketing captures demand but does not create it. When brands lose the capacity to generate meaning at scale, growth stalls. Many brands end up on a plateau of indifference - known but not diff…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Publishers have lost nearly half their organic search traffic since AI Overviews launched in 2024, with the decline accelerating to 42% by late 2025. Rather than adapting, the SEO industry is busy building…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Google Analytics has launched Scenario Planner and Projections, two new features to help advertisers plan and monitor paid media budgets across channels. Scenario Planner models budget allocations to estim…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… First-party data was promised as the solution to fading third-party cookies. But owning customer data does not mean you understand customers. Records become stale. Emails go inactive. Lists appear healthy …
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Google Analytics has launched Scenario Planner and Projections, two new features to help advertisers plan and monitor paid media budgets across channels. Scenario Planner models budget allocations to estim…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Unilever's chief growth and marketing officer has unveiled Desire at Scale, a strategy linking culture, community, and commerce to help brands connect with consumers more authentically and at speed. The ap…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Salesforce Agentforce is the third wave of AI, representing a shift from copilots to autonomous agents that actively drive customer success. The platform combines Agent Builder, Model Builder and Prompt Bu…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Chasing better ROAS often reduces reach and future pipeline. Marketing teams optimise for efficiency metrics like return on ad spend, but this can cap volume and stall growth. The solution: split growth ta…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Research analyzing 1.2 million ChatGPT responses reveals that around 30 domains control 67% of AI citations in any given topic. Healthcare and CRM show the lowest concentration, offering new entrants reali…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… AI-powered shopping is becoming mainstream, with 42% of US shoppers saying ChatGPT gives better product recommendations than traditional search. But consumers draw clear lines: 70% … martech.org/why-ai-persona…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Forrester reports B2B event teams face mounting pressure as budgets stagnate while costs rise. Around 60% of organisations report flat or declining event budgets, with 71% expecting higher costs. AI is eme…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Martin Sorrell discusses how AI is reshaping agency operations and client relationships. He comments on the Publicis-Trade Desk dispute and Omnicom's takeover of IPG, calling it 'brutal'. Sorrell predicts …
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Zeta Global has launched Athena, an AI-powered marketing system that unifies identity, data, and activation. The platform leverages Zeta ID to connect first-party data across channels and deploys AI agents…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Agencies need to adapt to the agentic AI era as search evolves from typed queries to conversational interactions with AI systems that understand intent and take action. A new playbook outlines how SEO beco…
eicker.marketing #performance #marketing mastodon.world/@marketing/116… Research finds that telling AI models they are experts backfires on knowledge-heavy tasks. A study shows persona prompts like 'you are an expert' improve tone and formatting but reduce factual accuracy on …
eicker.marketing #performance #marketing mastodon.world/@marketing/116… CFOs are questioning martech spend as budgets stay flat. Vendors pitch consolidation as the answer, comparing five contracts to one. But their ROI models miss the hidden costs that make the real price up t…
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