Nester @NesterMB
Google, Meta, Microsoft & ChatGPT Ads for eCommerce & lead-gen brands. $2M+ tracked revenue, $100K+/mo managed. DM for an audit. ⚽ Liverpool fan nesteragency.com Everywhere· Serving US, UK, AU Joined October 2019-
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What's the first metric you check when results dip?
I scaled Google Ads accounts from $40K to $200K+/month without tanking ROAS. What made it work: Raised budgets in steps, not overnight jumps Fixed tracking before spending more Judged results on MER, not just platform ROAS Most "scaling problems" are measurement problems.
Google's help doc: support.google.com/google-ads/ans…
Two things to plan for: It only applies to lists uploaded after you switch it on. Re-upload manual lists. API and partner syncs pick it up on the next sync. Matches last up to 60 days, so refresh your lists more often.
Your Google Ads Customer Match list can include Yahoo, Outlook and other non-Gmail emails. It's called enhanced matching. Free, works without third-party cookies, and unlocks contacts Google couldn't match before. The catch: matches last up to 60 days, not 540
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@Joi2James We turn ad spend into predictable growth. >> nesteragency.com
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