FeatureDog @FeatureDog
An online software tool that helps software companies manage and prioritize product feature requests. Built by @twchristy7 subscribepage.io/featuredogguide Joined May 2022-
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The biggest waste in software is building features (or a product) that nobody wants. What’s even worse is that they might want it but you aren’t communicating it well enough. Focus on building things based on needs/wants and then clearly communicate them.
Write copy first, then develop. Write the sales copy for a piece of software before you develop it. It forces you to make sure all the features you need to sell it are in there. When a developer asks, “Is this feature essential?” you can look at your copy and quickly decide.
Strategy & Lesson: You can't predict how users will respond to any specific feature. The best thing you can do is put it out there, listen to the market, and make the necessary adjustments.
While the founders could have been self-righteous and continued forward, they humbled themselves, listened to their users, and adjusted the product based on the market feedback. It was renamed Instagram and was acquired by Facebook for $1 billion two years after it's launch.
This strategy turned Instagram into a billion dollar company:
Do this before you “fail fast” with your software product... The greatest product in the world goes unsold if you cannot persuade the market of it's value. Take the time to construct a great offer along with persuasive copy that clearly demonstrates your product’s value.
Involve potential customers from day 1 when building your startup's product because they have feedback you need to hear.
Your email inbox is losing you money. A user emails you about a great feature idea that everyone would love and that improves your product. But it’s lost somewhere in your inbox amongst emails from your team, other users, etc. Store all ideas in one easy-to-navigate database.
More profit = more stress. As traffic and profits grow, so will the complaints, feedback, challenges and feature requests. The only defense is to prioritize based on your business goals and market feedback. Make improvements directly from customer suggestions.
You’re product feature ideas don’t matter. They’re are plenty of failed software founders out there that thought they were smarter than the market. Your ideas are only smart if the market agrees. Listen to your customers.
Learn to be receptive to the user and your service will get better and better.
When you're bootstrapping, every resource is precious. Be careful about where you spend your time and money, and prioritize the actions that will have the biggest impact on your business.
Feedback from non-paying users tends to focus on additions to the product. Feedback from paying customers tends to focus on improvements to the product you already have.
Make sure to calculate all the costs before building a new feature. Here are a few examples: - Engineering/Development Cost - Maintenance Cost - Migration Cost - Support Cost - Go-to-Market Cost - Opportunity Cost - Complexity Cost
Interest and commitment are not the same. It is often said that a paying customer is the best way to validate a business idea. Not email addresses, not market research, and not what your mom thinks. Perhaps this same logic should apply to building new features…
Whenever you find a way to dramatically reduce the cost (time and money) to the user and provide a greater benefit, you’re creating something magical.
Get comfortable knowing new features won’t be perfect. You can’t become good at something without the freedom to be bad at it first.
Sadly, none of us live in a world of unlimited resources, so there are always hard choices to make regardless of the stage your company is at.
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