Matias Perelli - ecom email @EmailEngineers
Founder of Email Engineers: Klaviyo for acquisition & retention. Est. 2021 / 52+ clients / $50m+ generated EmailEngineers.com/explainer?el=x We'll make your flows sell: Joined July 2009-
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@Tudi_rad unc's from the 1890s
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working with a liquid dog supplement brand on retention we didn’t start with winback flows, loyalty points or LTV cohorts we started by rolling out a simple mnemonic across flows: “Dropper. Dinner. Done.” because the customer (in this case the dog) can’t get results from a product they forget to use retention starts with consumption
my favorite client outcome is not “email made 38% of revenue” it’s: “I spend about 30 minutes a week on it now” lesson in there
this is painfully true in email you can have a Klaviyo account outperforming peer benchmarks across the board then they see a reel about the "credit email" or some “retention strategy that’s crushing” or some dumb tactic and suddenly you're not the guy I imagine ad + creative agencies get the same thing one week it’s Pixar ads, next week it’s whatever format is “printing” pain
Number one thing I learned running an agency A lot of clients are highly emotional and want the perception that you are performing for them. they do not always want performance if you read that, it sounds extremely contradictory... Clients want to feel validated by: the
@briannjho @andrewfoxwell @brad_ploch @zachmstuck jarvis, pls transcribe and print, office printer, thx
this is what the average welcome flow looks like. the average welcome flow also converts like shiett. avoid.
building a Klaviyo flow is easy building one that sells is not case in point: conversion rate: 7.51% vs 3.2% peer median revenue per recipient: $36 vs $3.80 almost a 10x difference we’ll build your 6 core flows with 24 emails, for a one-time fee: emailengineers.com/opt-explainer/
building a Klaviyo flow is easy building one that sells is not case in point: conversion rate: 7.51% vs 3.2% peer median revenue per recipient: $36 vs $3.80 almost a 10x difference we’ll build your 6 core flows with 24 emails, for a one-time fee: emailengineers.com/opt-explainer/
the LinkedIn AI crowd has automated everything about email marketing except the part where they get it to make money
Caraway, if they actually wanted to sell this coffee maker:
Caraway COOKED on this new coffee maker launch. This is going to rip
exhibit #1 of why copying brands blindly is dumb
Real People , Real Results😭 Such an AI slop ngl
ecom brands dechinatizing their supplier photos
Stanford just used AI to race swap a student for their advertisements.
first principle of email deliverability: people open emails because they expect something worth opening once you train them that your emails are AI slop, they stop opening then everyone starts looking for "hacks" the hack was not making the emails suck
germans be like “we have a word for that” and it’s just the whole sentence as one word
time to short Klaviyo
Klaviyo gets your brand (and business) better than anyone else. Time to meet your new B2C CRM BFF.
1900s: “be quiet, kids. your father has a 12-hour shift at the coal mine tomorrow” 2026: “be quiet, kids. your father has to record 14 reels”
you can make almost any boring topic sound important by combining two abstract nouns, e.g. Retention Economics here are some more: Attention Architecture Trust Infrastructure Conversion Psychology might trademark some of these btw
I learned more about persuasion selling $7,000 saunas than $70 supplements simple reason: people casually reorder supplements nobody wakes up and thinks “shit, I’m running low on sauna” high-ticket products force the email to actually do some selling new video: youtu.be/VT9Yl48dvcw
@simplysanchitaa not sure, this was sent to me by a dtc friend. point is: this is all theatrics. sending emails, but not doing email amrketing
this might legitly be good advice if you're trying to maximize open rates. but if you're trying to maximize sales, we've found another approach that works significantly better: youtube.com/watch?v=6f9Hfx…
@Tudi_rad many such cases indeed
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