Edward Fraser @CommunicatorEd
Drummer sticking it to marketing. MD @feedforthetree Director @therootfeed London Joined August 2009-
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Full Fraser family celebrating, including newborn baby Casper @BBC6Music #TShirtDay Repping Talking Heads, REM and Bowie.
Well, it was only a matter of time before Facebook decided to go for our inboxes too... qz.com/2027119/facebo…
Interesting move from Norway – influencers and advertisers now have to display a label designed by the Govt if someone's appearance has been altered. They're clearly looking for a trickle down effect, but how this will be enforced is the question... dazeddigital.com/science-tech/a…
Another great read from @D8niel_Andrews, this time on the rise of NFTs and what they do and don't mean for marketing. We're still in an experimental phase, but there's certainly a lot of potential... performancein.com/news/2021/06/2…
Fifteen years and more than a dozen messaging products... This is a genius run through from @cgartenberg. theverge.com/2021/6/21/2253…
We all knew this already, but it's fascinating to see academic research finally take a look at what goes viral. The key question though, is how to align this with the fundamental way algorithms work? bbc.co.uk/news/technolog…
Some interesting thoughts in this from Tim Crow. Putting aside whether or not Ronaldo hates Coca Cola, is it time to move past product placement entirely? x.com/shaymantim/sta…
My thoughts for The Guardian on why it’s time to retire product placement at press conferences. theguardian.com/media/2021/jun…
⏰ If your brand isn't using Twitter Spaces yet, the latest updates make it even easier to get in on the action. As well as scheduling your events, you'll also get a recording of everything said. x.com/TwitterMedia/s…
Some fascinating framing on this as a "code of conduct" – and it seems pretty murky as to whether this is actually a set of guidelines or legally binding. reuters.com/world/asia-pac…
A great piece here by Dan – loads of practical advice, whatever your sector.
"Social media is a powerful means to stay successful in an uncertain post-pandemic world". Daniel Andrews of content marketing agency the Tree has some invaluable advice for navigating social media after Covid @feedforthetree thecaterer.com/business/advic…
Our team has worked incredibly hard over the last 12 months – delighted to see the #UKSocialMediaAwards taking note!
🥂 ☀️ It's time to crack out the bubbly in the sunshine... We've been shortlisted for not one, not two, but three categories at the #UKSocialMediaAwards! We're so proud of our incredible team – they haven't dropped a beat over the last 12 months. uksocialmediaawards.com/2021-shortlist/
"Social media is a powerful means to stay successful in an uncertain post-pandemic world". Daniel Andrews of content marketing agency the Tree has some invaluable advice for navigating social media after Covid @feedforthetree thecaterer.com/business/advic…
I absolutely agree that regulation hasn't worked so far and we're in a bit of a mess – but I'm not quite so convinced we should be looking to state backed regulation as the answer... cityam.com/a-world-wide-w…
Social media and the press are often viewed as being in competition with each other – this isn't helpful. In my latest piece for @jm_magazine, I talk about why this is a distraction, and that it's time to work together to combat disinformation. just.marketing/technique/soci…
Some interesting figures to put things into perspective in Facebook's Q1 report. Despite all the news we've been hearing about vaccine misinfo, roughly the same amount of accounts actioned as the last quarter – and community reports remain negligible about.fb.com/news/2021/05/c…
A nice mention for our EasyJet campaign in this @LondonLovesBiz write up too – the team have done some really great, proactive work over the last year, adding some much needed positivity in the travel space.
🛫 It's been a week since holidaymakers were able to take to the skies, and our data shows that confidence in travel is increasing. Whatever sector you work in, it's vital to understand your customers' emotions – and social media is your best tool. londonlovesbusiness.com/green-means-go…
A powerful argument for some level of human curation here – you can be pretty sure some of the videos mentioned in this would never have made have made the front pages if humans had been involved. wired.co.uk/article/social…
And here lies the problem... wired.co.uk/article/santa-…"
This isn't the first time FB has hinted at wanting their advisory board to grow beyond them – but even if self reg is better than govt, it seems pretty unlikely YouTube and Twitter would want to sign up to something so far down the Facebook rabbit hole. engadget.com/facebook-overs…
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