In the world of 9-figure eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. Now it's a podcast.9operators.comJoined April 2023
Everyone wants to talk about Meta & TikTok.
Ain't nobody want to fix their busted ass website, build a community for their best customers, focus on faster + better CX.
Two months ago, we were getting ready to launch Winks.
18 months of work
>$100k already invested
5,000 units ordered
Three ways our new supplement brand could crash and burn ↓
How Alice Li turned <$1M raised into 500M+ gummies sold.
NEW OPERATORS TITANS
ft. First Day’s Founder
Entered a crowded market
Launched a kids’ multivitamin
Built trust w/ skeptical parents
Hit a multimillion-dollar run rate
Raised <$1M from founders
Expanded into family wellness
Built out a strong C-suite
Scaled to 9 figures (profitably)
Became Target’s #1 kids’ vitamin
AND SHE’S STILL 80% DTC
Hosts @JasonPanzer + @mbertulli bout to get hate mail for her most contrarian take: “I don’t think the product idea matters.”
30+ tips for Black Friday 2026
“People would spend millions to get these. You get them for free!”
Prepare backup offers
Both better + worse
Be your vendor’s bestie
Panzer five, stay alive
Set tight spend limits
Define a north star
(Efficiency vs growth)
Send more emails
And more texts
Build bigger bundles
(To increase AOV)
Don’t over-experiment
Pack your calendar
(With different campaigns)
Reuse winning ads
Push bestsellers
(It’s what people want)
Pivot based on sell-through
(Don’t sell-out too fast)
Celebrate your team
Go “live” … a lot
Build demand early
Start sales early
Launch ads early
Plus tons more from the trenches @mikebeckhamsm@Seanfrank@JasonPanzer@mbertulli
How do you make more money from every visitor?
“There are two ways of doing it.”
Increase AOV
Increase CVR
@varunkundra, @couuor + @codyplof share how top brands maximize margin and then audit Winks’ funnel.
Bundles vs. upsells
One-time vs. subscription
Price hikes vs. price cuts
Discounts vs. free gifts
Margin vs. signal
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